Role Summary

The Director, Digital Experience Platforms (DXP) is accountable for the strategy, engineering delivery, operations, reliability, and evolution of all customer-facing digital experience platforms across Empire banners. This role leads the technology execution of web, mobile, content, search, UX platform capabilities, and front-end engineering ecosystems, ensuring seamless, scalable, secure, and high-performing customer experiences.

The Director serves as the primary technology counterpart to Digital Experience, Digital Product, Customer Engagement, Commerce, and Banner teams, translating business vision into enterprise-grade digital capabilities. The role is responsible for balancing innovation, delivery velocity, operational excellence, and platform sustainability while enabling a product-led operating model.

Accountabilities & Responsibilities

Digital Experience Platform Leadership

- Own the end-to-end technology strategy, roadmap, delivery, and operation of all digital experience platforms across web, mobile, and customer-facing digital channels.
- Define the future-state architecture and capability evolution roadmap for DXP technologies including Adobe Experience Manager (AEM), front-end platforms, mobile applications, search technologies, design systems, and supporting digital services.
- Ensure platform capabilities support enterprise digital commerce objectives, customer experience strategies, and banner-specific priorities.
- Establish technology standards, engineering practices, and governance frameworks for front-end and customer experience platforms.

Engineering Delivery & Execution

- Lead multiple engineering teams responsible for:
- Customer websites
- Mobile applications
- Front-end engineering
- Search and discovery platforms
- Design systems
- Content delivery platforms
- AEM ecosystem





- Drive delivery of strategic initiatives through Agile product teams.
- Ensure predictable execution, release readiness, and high-quality software delivery.
- Partner with Product and Business teams to define roadmaps, priorities, and release strategies.
- Govern delivery performance, release quality, technical debt management, and modernization initiatives.

Digital Experience Reliability & Operations

- Own availability, performance, scalability, and resilience of all digital experience platforms.
- Establish operational excellence standards for:
- Incident management
- Production support
- Monitoring and observability
- Disaster recovery
- Capacity planning

- Lead major incident response and continuous service improvement initiatives.
- Ensure regulatory, privacy, accessibility, and security compliance requirements are embedded within platform delivery.

UX Technology & Experience Enablement

- Own the technology ecosystem that enables experience delivery, including:
- Design systems
- Component libraries
- Content management capabilities
- Front-end frameworks

- Partner with UX and CX teams to ensure customer experience strategies are translated into scalable technology solutions.
- Build strong alignment between design intent and engineering execution.
- Enable consistency across banners while balancing local business needs.

Platform Modernization & Innovation

- Champion modern engineering practices including:
- Headless architecture




- API-first development
- Component-driven development
- DevOps and CI/CD
- Cloud-native architecture

- Evaluate emerging technologies and industry trends to continuously improve customer experiences.
- Drive platform simplification and technology rationalization to reduce complexity and improve speed-to-market.

Leadership Responsibilities

- Lead, coach, and develop a high-performing team of managers, architects, Analysts and Developers.
- Foster a culture of accountability, innovation, customer obsession, and operational excellence.
- Build succession plans and talent development strategies for key digital capabilities.
- Establish clear ownership and measurable outcomes across engineering and platform teams.
- Create an environment focused on collaboration, continuous improvement, and execution excellence.

Qualifications

Education

- Bachelor's degree in Computer Science, Software Engineering, Information Technology, or related discipline.
- Master's degree considered an asset.

Experience

- 12+ years of progressive experience leading large-scale digital engineering organizations.
- Proven experience managing customer-facing digital platforms at enterprise scale.
- Experience leading large Agile product and engineering teams.
- Robust background in digital commerce, customer experience, or omnichannel retail environments.

Technical Expertise

- Adobe Experience Manager (AEM)
- Headless and composable architectures
- React / Next.js ecosystems
- Mobile application platforms (iOS and Android)
- API and microservices architecture
- Search and discovery technologies
- Cloud platforms (Azure preferred)
- DevOps and CI/CD practices
- UX design systems and front-end architectures

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📌 Director, Digital Experience Platforms (Montreal)
🏢 Sobeys
📍 Montreal