ResponsibilitiesPlan and manage paid acquisition campaigns across Fintel Connect's priority channelsDevelop audience targeting and channel recommendations based on the ICP and commercial prioritiesManage campaigns from planning through optimization, focusing on qualified demand and pipeline contributionTest audiences, messaging, offers, creative and landing pages to improve performanceReview channel performance and recommend where to scale, optimize or adjust investmentPartner with Content and Design on campaign creative and messagingTurn GTM priorities into demand-generation campaigns for priority audiences and accountsBuild campaign plans defining the audience, buyer needs, offer, channels, and success measuresSupport and execute account-based marketing initiatives in partnership with SalesCoordinate campaigns across paid, email, content, events, partnerships, and other relevant channelsIdentify opportunities to reach and engage priority audiences and accountsTrack campaign performance, lead quality and pipeline contributionPartner with Marketing Operations to ensure programs are accurately tracked and measurableReview performance across acquisition, conversion, lead quality and pipelineIdentify what is working, what could improve, and what should be tested nextTurn campaign data into practical recommendations and next stepsBuild a consistent approach to testing and optimization across Growth Marketing programsBuild a repeatable paid acquisition engine targeting highest-priority audiences and accountsEstablish lifecycle and nurture journeys that progress engaged buyers toward Sales readinessImprove conversion across campaign landing pages, CTAs and key Marketing journeys through structured experimentationEstablish campaign measurement and retrospective processesBuild a feedback loop with Sales around lead quality,



buyer signals and messagingIncrease qualified pipeline contribution from MarketingRequirements5+ years of B2B Marketing experience, ideally within SaaS, fintech, financial services, performance marketing or another B2B environmentExperience developing or executing B2B demand-generation programsExperience planning and managing paid acquisition campaignsComfortable working with campaign data and using it to improve performanceGood understanding of audience targeting, segmentation, and the B2B buyer journeyFamiliarity with CRM and Marketing automation platforms; HubSpot experience is an assetExposure to areas such as ABM, lifecycle marketing, or conversion optimization is helpful but not requiredComfortable working in a team-oriented, hands-on Marketing teamAble to work independently while collaborating effectively with othersStrong communication, problem-solving, and organizational skillsFinancial services, fintech or affiliate/partnership marketing experience are an assetCore CompetenciesDemonstrates expertise in planning and managing B2B paid acquisition campaigns, with a strong focus on audience targeting, demand generation, and performance optimization. Proficient in leveraging campaign data to drive strategic recommendations and enhance lead quality and pipeline contribution.Highest-signal resume keywordsB2B Marketing ExperiencePaid Acquisition Campaign ManagementDemand-Generation Program ExecutionAudience Targeting and SegmentationCRM and Marketing Automation ProficiencyATS Optimization KeywordsHard SkillsCampaign PlanningPerformance OptimizationConversion OptimizationLifecycle MarketingData AnalysisSoft SkillsStrong CommunicationProblem-SolvingOrganizational SkillsCollaborationIndustry KeywordsSaaSFintechFinancial ServicesPerformance MarketingAccount-Based MarketingTools & TechnologiesHubSpotCRM PlatformsMarketing Automation Platforms

📌 Senior Growth Marketer (Vancouver)
🏢 Fintel Connect
📍 Vancouver