Elevate brand visibility with Rothmans, Benson & Hedges Inc. (RBH) as Manager of Consumer Engagement. This role is critical in enhancing connections across Canada's hospitality and entertainment industry.As a leading relationship builder, you will oversee consumer engagement initiatives within the hospitality sector for RBH, a Philip Morris International affiliate. This senior role focuses on creating responsible experiences and building trusted partnerships that drive brand equity and visibility. Your impact will include managing a comprehensive national engagement roadmap and venue portfolio strategy.Key Responsibilities:
- Build relationships with hospitality partners and venue owners
- Lead the national engagement roadmap and annual calendar




- Design programs for enhancing consumer experiences
- Manage training and execution with agencies and teams
- Expand the venue portfolio while ensuring complianceRequirements:
- Expertise in brand engagement and experiential marketing
- Proven ability to build solid external partnerships
- Excellent negotiation and project leadership skills
- Relevant university degree or equivalent experience
- Familiarity with governance in regulated environmentsDrive brand engagement and consumer experiences for RBH in Canada’s vibrant hospitality landscape.#J-18808-Ljbffr

📌 Manager Of Consumer Engagement At Rbh (Toronto)
🏢 Philip Morris International
📍 Toronto