PAID MEDIA STRATEGIST | Full-time, permanent Works onsite in Calgary, AB Mandatory in-office days are Monday, Tuesday, and Friday Remote optional days are Wednesday and Thursday About the Role We're looking for an experienced Paid Media Strategist who can turn business goals into smart paid media strategies and then roll up their sleeves to execute them. This role combines strategic ownership with hands‑on campaign management, analysis, and client advisory. You'll own paid media strategy and execution across a portfolio of primarily B2B software and technology clients, connecting campaign performance to meaningful business outcomes such as qualified leads, cost per lead, pipeline, and ROI. You'll bring a proactive mindset and strong judgment: knowing when to push, test, and optimize,



and when the data says to stay the course. This role has no direct reports. What You Get to Do Develop paid media strategies that translate client goals into transparent channel, audience, budget, and campaign approaches Own hands‑on campaign execution and optimization across Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms such as StackAdapt Manage monthly paid media budgets of $50K+ across multiple clients, campaigns, ICPs, and channels, including forecasting, pacing, and spend allocation Build audience, keyword, retargeting, and ABM campaigns, including LinkedIn

📌 Paid Media Strategist (Calgary)
🏢 Rise People
📍 Calgary