Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, Cook Unity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, Cook Unity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.Unwilling to stop there, Cook Unity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.If that mission has you hungry in more ways than one, you’ve found the right job posting.About CookinCookin (a Cook Unity company) is revolutionizing the food industry by empowering food entrepreneurs to sell their creations online. We democratize access to tools that were previously only available to established restaurants, creating opportunities for culinary talent everywhere.The OpportunityWe are building Off Menu, the next evolution of Cookin, and are looking for a highly entrepreneurial leader to operate as its GM and founder inside Cook Unity.This is not a traditional product role. It combines general management, product building, teaming with sales, and customer leadership in pursuit of product-market fit. You will own the business journey from an ambiguous problem to a product and business that restaurants adopt, pay for, and continue using.Working with a small pod of 1-2 engineers, an experienced salesperson, and an operations teammate, you will have the autonomy to build from the ground up with the backing of a late-stage, rapidly growing, and established company.Key ResponsibilitiesBuild the business from 0→1: Lead Off Menu from customer discovery and prototype through launch, iteration,



and meaningful commercial adoption.Own product and go-to-market: Define the target customer, value proposition, positioning, pricing, messaging, distribution, and product roadmap.Win the first customers: Work directly with restaurants and our sales person to pitch the product, handle objections, close early partners, and refine the product proposition based on what you learn.Own business performance: Drive revenue, GMV, CAC, activation, retention, payback, contribution margin, unit economics, and overall P&L outcomes.Build hands-on: Conduct your own research, interrogate data, create prototypes with AI tools, write requirements, and work directly with engineers.Manage marketplace dynamics: Balance supply, demand, product experience, operations, and economics across a multi-sided business.Create clarity from ambiguity: Establish priorities and move quickly without an existing playbook.Lead with visibility: Communicate strategy, progress, risks, and results clearly to senior Cookin leadership.Required QualificationsDemonstrated ownership of taking a product or business from zero to meaningful commercial adoption in a real market.Direct experience acquiring first customers of something you helped build.Experience owning both product and go-to-market decisions, including customer segmentation, positioning, distribution, and retention.Robust commercial fluency across revenue, GMV, CAC, LTV, payback, contribution margin, and unit economics.Founder, founding product leader/GM,



or high-agency early employee who helped build and scale a business or internal venture without an established playbook.Experience building or selling for B2 B customers, SMBs, merchants, creators, or independent operators.Highly hands-on approach to customer research, data analysis, prototyping, requirements, and execution.Practical AI fluency and experience using AI to prototype, analyze data, automate workflows, or accelerate development.Solid technical judgment and ability to work directly with engineers.Excellent executive communication, high agency, and comfort with ambiguity.Preferred QualificationsExperience in restaurants, hospitality, food tech, e-commerce, or local commerceExperience selling or building for restaurant operatorsExperience with multi-sided marketplaces and merchant acquisitionExperience launching AI-enabled productsWhat Sets You ApartYou think about product and distribution at the same time.You have heard "no" from customers, changed the proposition, and gone back out to sell again.You can point to concrete commercial outcomes from something you personally built.You thrive on tiny teams, limited resources, and problems without a clear owner.You want to build a meaningful business, not simply ship a good product.What We OfferThe autonomy and breadth of a founder type role with the backing of Cook UnityDirect visibility and impact at the executive levelThe opportunity to build a new business from the ground upA small, quick-moving team where your work will have immediate impactA mission-driven environment focused on helping food entrepreneurs thrive5- year Sabbatical: After 5 years with Cook Unity, you get a 4-week paid sabbaticalPaid Family leave.Compassionate Leave: 3-5 days each time the need arisesA generous amount of Cook Unity credits to enjoy our amazing meals, added to your

📌 Senior Manager, Off Menu (Toronto)
🏢 Cookunity
📍 Toronto