Veritree and Role Overviewveritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are on a mission to plant 1 billion verified trees by 2030, collaborating with businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature, and people.veritree is seeking a Senior Manager, Campaign & Product Marketing to own the story of what we sell and the engine that takes it to market.This is a product marketing role at its core. You will sit between the Forest team, who source, plant, and monitor our restoration projects, and every commercial motion at veritree. Your job is to take what Forest knows and turn it into positioning, narrative, and proof that our Sales, Business Development, and Customer Success teams can carry into the room and defend under scrutiny. Then you hand that story forward: to the campaign function to drive net-new acquisition, and to the co-marketing function to deepen and expand the partners we already have.This is a product marketing role at its core. You will sit between the Forest team, who source, plant, and monitor our restoration projects and every commercial motion at veritree. Your job is to take what Forest knows and turn it into positioning, narrative, and proof that our Sales, Business Development,



and Customer Success teams can carry into the room and defend under scrutiny. Then you hand that story forward: to the campaign function to drive net-recent acquisition, and to the co-marketing function to deepen and expand the partners we already have.Key ResponsibilitiesProduct Marketing & Portfolio Positioning (~40%)Own veritree's positioning, messaging, and value proposition architecture across the full solution portfolio - as a whole and by ecosystem package (mangrove, terrestrial, wildfire, agroforestry).Own the segment and ICP messaging framework: who we sell to, what they care about, what changes their mind, and which project we lead with for which buyer.Own the product catalogue and the commercial logic behind it, partnering with Revenue and Finance on per-project and per-package pricing guidance so reps understand not just the price but why the project is worth it.Direct the Impact Solutions Engineer's work on the canonical project library, and hold the standard for what "sales-ready" means at the project level. You set the frame; they build and maintainthe substance.Own competitive and category positioning - how veritree is different from offsetting, from unverified planting, and from adjacent MRV and nature-tech players - and keep that current as the category moves.Feed buyer and field insight back into Forest and Product, influencing which projects we source, how we describe them, and what our technology needs to capture next.The veritree Story (~30%)Own the master narrative: the single and defensible

📌 Senior Manager, Campaign And Product Marketing (Vancouver)
🏢 Diagram
📍 Vancouver