ROLE: MEDIA COORDINATOR TEAM: MEDIA LOCATION: TORONTO (HYBRID) COMPANY OVERVIEW At Salt Media , we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you. ROLE OVERVIEW The Media Coordinator is a collaborative, highly organized, and results-driven people-person, interested in executing world-class media programs for Salt and its clients. The best candidate for this role would be a digital native with a strong understanding of social media platforms like Meta & TikTok. They are interested in functioning as part of a high-performance team, collaborating with internal departments, media vendors and client teams to deliver results. This person is extremely solution-oriented, and has a knack for problem solving in a fast-paced workplace. You will work closely with Managers and the broader media team to ensure campaigns are implemented effectively, tracked accurately, and optimized based on performance insights. This is an entry-level role designed to develop your understanding of full-funnel media, tools, and performance-driven marketing.



CORE RESPONSIBILITIES Media Planning, Buying & Investment Management Support campaign setup, trafficking, and budget allocation across platforms (e.G.,META, TikTok). Assist in managing insertion orders, budgets, and delivery pacing under guidance. Ensure campaigns are executed according to approved plans and timelines. Integrated Media Strategy & Full-Funnel Planning Assist in the preparation of media plans, proposals, and supporting documentation. Develop an understanding of how different channels contribute to awareness, consideration, and conversion. Support the team in aligning campaign execution to client objectives and KPIs Measurement, Analytics & Insight Development Compile and maintain campaign reports using GA4, platform dashboards, and internal tools. Validate data accuracy and ensure consistency across reports. Identify basic trends or performance changes and escalated to your manager Build working knowledge of key platforms(Meta,TikTokeg.). Learn and apply Salt’s internal processes, naming conventions, and tech stack. Support tagging, tracking, and implementation of campaign requirements. Performance Optimization, Testing & Automation Implement basic optimizations (budget adjustments, creative swaps, audience updates) as directed. Monitor campaigns for pacing and performance issues. Support A/B testing initiatives and document results Channel & Audience Strategy & Data Application Assist with audience setup and targeting based on defined strategies. Learn how audience insights and data inform media decisions. Support the organization and documentation of audience and channel learning Work closely with internal teams (

📌 Media Coordinator (Toronto)
🏢 SALT XC
📍 Toronto