Marketing Specialist (Strathcona County)

Marketing Specialist (Strathcona County)

17 Oct
|
Startdate
|
Strathcona County

17 Oct

Startdate

Strathcona County

Location: Edmonton, Alberta officebased with occasional travel to project sites and customer locations in WesternCanada and the US (approx. 10% travel, including trade shows)Type: Full-time, permanent — dedicated in-house marketing roleat Solv3 GroupAbout the RoleSolv3 Group is a platform of three specialist industrial businesses serving oilsands, power generation, hydrogen, mining and petrochemical markets. Marketinghas historically been handled by operations and leadership which is no longersustainable.Thisis a builder's role. There is no existing marketing department, andhistorically multiple agencies contributed to the existing contentlibrary, resulting it inconsistencies, and organizational gaps. The person whotakes this job will design the function and then run it.This is genuinely three mandates held by oneperson:DCM needsrecruitment marketing to keep pace with project labour demand (craft andproject staff).PCSI needsproduct marketing and sales support for its engineered combustionproducts.TES and PCSIare both entering the US market and need brand development, positioning,and market entry support.What You'll DoBuildand own annual marketing plans and budgets for each operating companyRunalways-on recruitment campaigns (LinkedIn, Facebook, Instagram, Indeed)and manage the careers site and application funnelProducetechnical content — case studies, product literature, proposal materials,web copy, social campaigns, and presentation decks — by working directlywith various stakeholders including engineers, tradespeople,



project staff,company leadership and customersOwnthe three company websites plus the careers site (content, SEO, leadcapture) and run marketing operations in HubSpot (campaigns, lead routing,attribution, reporting)Buildand execute a US market entry strategy: target account lists,account-based campaigns, trade show strategy, and industry/tradeassociation presence in the U.S.Maintainbrand standards and an asset library across all three companiesManageexternal vendors (designers, videographers, printers, web developers,media buyers)SupportHR with employer branding and support business development withpursuit-specific materialsWhat We're Looking For5–8years of B2B marketing experience, including at least 3 years inindustrial, construction, energy, manufacturing, or a comparable technicalsectorDemonstratedexperience in both recruitment/employer-brand marketing andproduct/service marketingProvenability to translate technical subject matter into content that survivesengineering reviewHands-onproduction skills: design tools (Adobe Creative Cloud, Figma, orequivalent), CMS/website management, marketing automation (HubSpotpreferred), paid socialStrongwriting — the single most important skill for this roleComfortableon industrial sites and able to meet site safety requirementsAbleto travel to the United StatesPreferred: experience marketing intooil & gas, power generation, petrochemical, or heavy industrial end users; Experience entering a current geographic market (especially US); skilled tradesrecruitment marketing (union/apprenticeship channels); trade show execution;Familiarity with EOS; video production skills.

📌 Marketing Specialist (Strathcona County)
🏢 Startdate
📍 Strathcona County

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