You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have recent and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description Reporting to the AVP, Sales Effectiveness Team, Insurance Distribution, the successful candidate will play a key enabling and execution role in strengthening how marketing and sales content is governed, deployed, and activated across the Insurance Distribution organization.

The incumbent will be accountable for owning and evolving the IID Content Governance framework, ensuring content is accurate, accessible, and effectively leveraged by sales teams and internal partners. This includes driving consistency in content management practices, reducing inefficiencies, and improving the overall advisor and sales team experience.

This role will collaborate closely with Content Creators, Business Growth, IDAC and regional distribution teams to ensure alignment on content priorities, streamline intake and activation processes, and support the successful deployment of tools, campaigns, internal communications and enablement initiatives. The role will also act as a subject matter expert on content platforms (such as Seismic) and governance practices, contributing to continuous improvement and behavior change across the organization.

Specific accountabilities

Own and continuously enhance the Content Governance framework for Insurance Distribution, ensuring clear processes, accountability, and standards for content creation, maintenance, and retirement

Drive adoption and consistency of content management practices across internal partners, addressing key pain points such as outdated content, duplication, and inconsistent activation approaches

Engage directly with content creators and business partners (Marketing, Product, Distribution, etc.) to:

Improve content quality and relevance

Streamline workflows and approval processes

Reduce friction in content development and deployment

Measure and track content and tool utilization, including:

Identifying which content, tools, and campaigns are most and least used across regions

Providing actionable insights to improve engagement, adoption, and effectiveness

Supporting data-driven decision-making for content prioritization





Own the content intake and prioritization process for Insurance Distribution, ensuring:

Structured intake of content requests and inquiries

Alignment with business priorities and strategic objectives

Clear visibility and governance across initiatives

Actively participate in key governance forums (e.g., Content PWG, IDAC) to:

Represent Insurance Distribution needs and priorities

Ensure effective coordination and alignment with enterprise content strategies

Facilitate prioritization and decision-making

Own and act as Subject Matter Expert (SME) for content and sales enablement platforms, including:

Managing platform enhancements and user experience improvements

Supporting onboarding, training, and ongoing adoption by sales teams

Troubleshooting issues and collaborating with technology partners

Support the deployment of recent technology platforms related to content management, marketing activation, and sales enablement, ensuring successful implementation and adoption across regions

Lead and manage the accreditation process for continuing education (CE/UFC) credits for Insurance Distribution, including:

Coordination with Head Office partners and presentation creators

Ensuring compliance and timely approvals

Act as a key liaison with regional teams (RVPs and wholesalers) to:

Support content deployment and campaign activation

Ensure alignment with regional needs and sales priorities

Gather feedback to inform continuous improvement

Support sales campaigns and enablement initiatives, ensuring content is effectively positioned, accessible, and aligned with intended business outcomes

Act as a versatile contributor across Sales Effectiveness initiatives, contributing as a project manager, analyst, facilitator, or advisor as needed

Knowledges

Excellent communication skills, both verbal and written, with the ability to simplify complex processes and drive clarity

Strong stakeholder management and influencing skills, with proven ability to drive alignment across cross-functional teams

Solid collaboration and facilitation skills, with experience working across Sales, Marketing, Product, and Operations

Strong organizational skills and ability to manage multiple priorities in a quick-paced environment

Experience with content governance, sales enablement, or marketing operations practices

Analytical mindset, with ability to interpret data and generate actionable insights on content performance and usage

Strong project management capabilities, with the ability to manage end-to-end initiatives

Continuous improvement mindset, with a focus on identifying inefficiencies and driving practical solutions

Learning agility and comfort working with evolving processes, tools, and technologies





Ability to work independently with a high degree of ownership and accountability

Solid understanding of Insurance Distribution and advisor ecosystems (IID, MGA, etc.)

Requirements

University degree or post-secondary education with project management or data & analytics experience

5–7 years of experience in sales enablement, marketing operations, content governance, or training related roles

Financial services industry experience, preferably within Insurance Distribution

Experience working with content management systems, CRM tools, or sales enablement platforms (such as Seismic)

Experience collaborating across cross-functional teams and working in a matrixed organization

As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.

PMP, CAPM, PRINCE2, CSM or Lean Six Sigma belt titles considered an asset

Why join Sun Life

Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives

A friendly, collaborative and inclusive culture

A collaborative and interactive team environment

Being part of our journey in developing the next greatest digital experience

Working together, sharing common values and encouraging growth & achievement

Joining a reputable organization with over 150 years of history

Certified Great Place to Work in Canada in 2026

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [email protected].

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range 85,000/85 000 - 128,000/128 000

Job Category Communications

Posting End Date 27/10/2026

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📌 Senior Consultant, Content Governance & Engagement, Insurance Distribution (Kitchener)
🏢 Sun Life
📍 Kitchener