RxPx is an award-winning global digital health technology platform that helps doctors, patients and caregivers more easily manage complex conditions and specialty therapies. The platform is used by the world's leading pharmaceutical manufacturers and life sciences organizations to greatly improve patient safety, adherence, outcomes and ease HCP workload as related to specialty therapies.Our No Patient Alone mission unites a passionate, smart, dedicated team of developers, designers, data scientists, health professionals and business leaders. As a PE-backed company, with substantial success, awards and customer roster in place, you will be joining a seasoned team well-respected for its thought leadership and consultative approach to building long-term partnerships within the pharmaceutical, life sciences and healthcare ecosystem.The RoleRxPx is seeking a Demand Marketing Manager to drive pipeline growth and market awareness for our digital health solutions within the life sciences industry.This role will own end-to-end demand generation programs, including digital campaigns, paid acquisition, website conversion optimization, and marketing automation programs that generate qualified leads for the commercial team.The ideal candidate is data-driven, hands‐on, and comfortable operating across the full demand funnel — from awareness to sales‐qualified opportunities.This role is open to candidates in Canada.Key ResponsibilitiesDemand Generation StrategyDevelop and execute integrated demand generation strategies targeting pharmaceutical, biotech,



and healthcare organizationsCreate campaigns to drive qualified pipeline for enterprise salesDefine target audience segments (pharma brand teams, patient support program leaders, digital health teams)Digital Campaigns & Paid MediaPlan and execute multi‐channel acquisition campaigns including:LinkedIn AdsGoogle AdsRetargeting campaignsSponsored contentWebinars and virtual eventsOptimize campaigns to improve:Marketing‐qualified leads (MQLs)Website & Conversion OptimizationWork directly within the website CMS to improve marketing performance. Responsibilities include:Creating and updating campaign landing pagesImproving conversion ratesRunning A/B tests on messaging and CTAsCollaborating with product and content teams to improve messagingManage nurture campaigns in marketing automation platforms (HubSpot)Build automated workflows that guide prospects through the buyer journeyImplement lead scoring and lifecycle stagesContent‐Driven CampaignsPartner with content and product marketing to launch campaigns such as:Industry webinarsThought leadership reportsConference campaignsAnalytics & ReportingTrack and report on marketing performance including:Campaign ROIConversion rates across the funnelUse insights to continuously optimize marketing performance.Cross‐Functional CollaborationWork closely with:Sales & Business DevelopmentProduct MarketingCustomer SuccessLeadershipEnsure alignment between marketing initiatives and revenue goals.QualificationsRequired:5+ years in demand generation, growth marketing, or digital marketingExperience in B2B SaaS, healthcare, or life sciences marketingHands‐on experience managing LinkedIn and Google Ads campaignsExperience managing website (WordPress) CMS and landing pagesStrong analytical and performance marketing skillsExperience with CRM (HubSpot) and marketing automation platformsNice to Have:Experience marketing to pharmaceutical companies or healthcare organizationsFamiliarity with healthcare compliance and privacy environmentsExperience with account‐based marketing (ABM)Key Success Metrics:Success in this role will be measured by:Marketing‐sourced pipelineNumber of qualified leads generatedConversion rates across the funnelCampaign ROIWhy Join RxPxWork at the forefront of digital health innovationHelp improve outcomes for patients worldwideJoin a mission‐driven company with a global footprintCollaborate with teams passionate about transforming healthcareAs the Demand Marketing Manager at RxPx, you would essentially own digital pipeline generation by running campaigns, managing paid ads, optimizing the website for conversion, and supporting the sales team with qualified leads.Generous vacation and perksWork Location: RemoteBuild HCP trust in your therapeutic brands.

📌 Demand Marketing Manager (Ottawa)
🏢 RxPx
📍 Ottawa