Join Lime as the Growth Optimization - Lifecycle Marketing Manager, where you'll harness your analytical skills to improve user retention and growth. This remote position values technical expertise in marketing and CRM systems.Lime is at the forefront of shared micromobility, and they seek a lifecycle marketing expert with a robust statistical background and over four years of relevant experience. You will be responsible for designing, executing, and analyzing complex marketing campaigns that utilize sophisticated segmentation and data-driven decision-making. This role requires collaboration across marketing, data science,
and technical teams to build effective user journeys.Key Responsibilities:Architect and drive lifecycle campaign strategiesConduct advanced experiments for real-time content optimizationPartner with Data Science on user journey segmentationDevelop and iterate on user engagement and churn flowsManage sophisticated project frameworks and workflowsRequirements:4+ years in lifecycle marketing rolesExpertise in data science methodologiesTechnical mastery of CRM platforms, especially BrazeStrong skills in marketing analytics and visualizationKnowledge of agile project management systemsUtilize your data-driven mindset to elevate Lime's marketing initiatives and create lasting user engagement.