Marketing ManagerAbout UsZeifmans is a tax, accounting and consulting firm that understands clients' needs and the full range of solutions available. We work within the rules to make the rules work for our clients. We give straightforward, intelligent advice that consistently adds to our clients' bottom line.About the PositionReporting to the Director of Operations, the Marketing Manager works closely with the Marketing Committee to develop and drive Zeifmans' marketing strategy to build brand awareness, expand and develop marketing platforms and conduct market research to plan effective client-focused marketing and promotional activities. In close collaboration with sponsors, strategic partnerships and internal committee teams, the Marketing Manager will lead the planning of special events, webinars, live streams and communications, including the creation and distribution of promotional messaging using social media advertising, website management and direct client communications.Summary of ResponsibilitiesRecommend, develop and implement marketing activities aligned with the firm's strategic goals by industry segment (technology & startups, family business, healthcare professionals, emerging industries) or service line (estates and trusts) including budgets, activations and KPIsBuild strategic partnerships with organizations that synergize with marketing objectives (industry groups, Nexia affiliates, referral sources), creating co-branded content and events to develop new referral leadsCreate, design and promote engaging thought leadership pieces including videos, articles, blogs, brochures, podcasts, press releases and announcements in conjunction with in-house subject matter experts, professional copy writers, graphic designers and videographersOversee Client events and seminars, prospects and referral sources, including sponsorships, tradeshows, webinars and conferencesFollow best practices to manage an effective online presence, including use of social media, Pay-per-Click campaigns, maintaining and managing websites to optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM),



adjusting online strategy as necessaryOversee social media content including online Partner and Manager profile managementOversee internal communications including Zeifmans Insider, news posts, event invitations, Eblasts, etc.Oversee the creation of graphics and videos for advertisements, social media, thought leadership pieces, client-focused e-blasts, invitations, monthly newsletters, surveys, etc.Develop, support and lead Corporate Social Responsibility (CSR) strategy and execute coordinated activities to promote supported charitiesMaintain, track and report Request for Proposal templates and responses in collaboration with professional staffOversee the sourcing and purchasing of branded promotional items for Client and Staff eventsDevelop and execute the annual marketing budget, detailing objectives and reporting KPI results to the Marketing CommitteeSupport management of marketing and sales e-mail inboxesSummary of Experience7+ years of experience in marketing2+ years' experience in a manager roleExperience identifying and targeting audiences with creative design, online campaignsExperience within a professional services firm is an assetRequirementsBachelor's degree in marketing, advertising, business administration, or a related fieldMust be present for all in-person events in Toronto and minimum 3 days/week in officeExcellent written and oral communication, presentation skills and interpersonal skillsStrong organizational, time and project management skills with great attention to detailExcellent research, analysis, problem-solving and decision-making abilityStrong creative and innovative thinking skillsNumerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsExcellent software skills, including social media, WordPress, MS Office (Excel and PowerPoint), Publisher, electronic Eblast tools such as Constant Contact, Photoshop,



and website editingExperience with Social HP or other social media content scheduling platformsStrong knowledge of CRMJob DetailsJob Vacancy Status: New Vacancy Hours of Work: 35 hours per week Location: 201 Bridgeland Ave, North York, Hybrid Salary: $90,000- $120,000 Compensation placement will be based on depth of experience, demonstrated skill set, and alignment with the responsibilities of the role.Zeifmans Offers You:Mentorship – our teams operate with an "open door" policyOpportunity for growth – gain direct experience working with a wide-range of industry groupsCollaborative environment – everyone has a say in our successCompetitive compensation based on the Toronto market + opportunity for annual bonusesFull benefits and insurance for you and your immediate family members, paid by the firmShort Fridays all year long (3 pm office closure)Summer Fridays Off (July & August)Flexible dress codeMental health resources and on-going mental health supportOpportunities to give back and support your communityUse of Artificial Intelligence (AI) At our company, artificial intelligence (AI) tools are used as part of our recruitment process to support efficiency and enhance the candidate experience. While AI may assist in certain aspects of the process, all hiring decisions and candidate interactions continue to involve human oversight and judgment. We are committed to the responsible and ethical use of AI, and we regularly review and refine our practices to ensure alignment with applicable regulatory requirements and industry best practicesZeifmans is proud to be an equal chance employer. We encourage and support all qualified persons to apply to all positions, without regard to race, color, citizenship, religion, sex, family status, sexual orientation, gender identity, Aboriginal status, age, disability, or any person who may require accommodation throughout the recruitment process. If you would like to request accommodation within your application, we ask you please contact our Human Resource department at [email protected] thank all applicants for their interest, however only those candidates selected for interviews will be contacted.

📌 Marketing Manager At Zeifmans Llp (Toronto)
🏢 Zeifmans
📍 Toronto