Position SummarySet to be the brand´s face and voice, internally and externally, in the Canadian market. Develop and steer the Go-to Market (“GTM”) plan for Canada in accordance with global guidelines. Implement global brand strategy on a regional level driving the commercial goals of the business. Doing this with the aim of connecting with golfers, creating excitement and awareness that convert to sales. Lead and inspire a high-performing Marketing & Merchandising team to deliver cutting-edge and impactful plans that elevate the brand and consumer experience. Leverage of deep understanding of the Canadia golf consumer, market dynamics and industry trends to maximize brand relevance,
business performance and market leadership.Essential Functions And Key ResponsibilitiesDrive the Taylor Made Brand’s strategic business plan for Canada to ensure alignment between financial targets and GTM strategies.Oversee all aspects of brand and product communications, including marketing communications, retail and trade marketing, merchandise planning, experiential activations, and sports marketing initiatives.Develop and steer GTM plans (marcom, retail, consumer & sports marketing) for the Taylor Made brand and each of our product lines. Partner with Sales leadership to develop