The RoleYou'll own how Teramind is positioned, packaged, and sold. This is a senior, hands-on role at the center of our GTM engine: you'll define the messaging across four converging categories (IRM, DLP, AI Governance, employee monitoring), arm sales with what they need to win, and translate a quick-moving product roadmap into narratives the market cares about.You'll also lead our creative production function - managing an AI-first content creator and building the systems that let a lean team produce at the volume and quality of one three times its size.What You'll DoPositioning & messagingOwn and continuously test core positioning across IRM, DLP, AI Governance, and employee monitoring - reconciling how buyers actually search and speak with how we show up on the site and in campaignsBuild persona and buyer-journey frameworks, and pressure-test them against real closed-won and closed-lost data - not assumptionsSales enablementOwn the sales enablement stack: onboarding decks, demo scripts, objection-handling guides, and pricing/packaging narrativesBuild and maintain competitive battlecards (Forcepoint, Microsoft Purview, Activ Trak, and others) and keep sales armed with fresh win/loss insightProduct launches & GTMPartner with Product to translate the roadmap into GTM narratives, launch plans, and sales-facing collateralRun and synthesize win/loss and churn interviews into messaging refinements and roadmap inputWhat You Bring8+ years in product marketing, including at least 3 years in B2 B cybersecurity or adjacent enterprise Saa SProven ownership of positioning in a multi-category or category-creation environmentA track record of building sales enablement that sales teams actually useFluency in competitive intelligence — able to turn win/loss data into sharper messaging, not just reportsExperience managing creative or content talent,



with genuine curiosity about AI-powered production workflowsStrong writing skills; you will be evaluated on this directlyAnalyst relations experience (e.G., Gartner, Forrester)Why This RoleYou'll have real ownership at a company where marketing has a seat at the strategy table. The category is converging, the timing is right, and the person in this seat will shape how an entire market talks about insider risk in the AI era.BenefitsThis is a remote role. Teramind has been a fully remote company since 2014, and for us that means real flexibility and teams that are genuinely global and diverse.You’ll also get:A collaborative, forward thinking team that values experience and invests in growing talentCompetitive salaryUnlimited paid time offQuality health benefits401(k) with Company matching programCareer growth and professional development opportunitiesCompany issued laptop, your choice of Mac or PCOur Recruitment ProcessWe don't expect you to check every box on the list. If you can picture yourself contributing to this team, we want to hear your story!Most roles move through three interviews, though some can move quicker with fewer rounds. Leadership and technical roles may move through a more thorough process with multiple interview stages. All roles require reference and background checks.Equal OpportunityTeramind is proud to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetics, veteran status, or any other characteristic protected by applicable law. We provide reasonable accommodations to individuals with disabilities. If you need an accommodation to complete this application, participate in an interview, or perform this role, contact Learn more about your rights as an applicant on the EEOC's Know Your Rights page.#J-18808-Ljbffr

📌 Senior Product Marketing Manager (Winnipeg)
🏢 Teramind
📍 Winnipeg