Area Sales Manager - Michigan
SPAX® | Remote - Must Reside in Michigan
Build Relationships. Win Market Share. Grow a Premier Brand.
SPAX® is one of the fastest-growing premium fastening brands in North America. We are seeking a driven sales professional who understands the building materials industry and knows how to grow business through lumberyards, building material dealers, distributors, and professional contractors.

Why This Role Matters
The Area Sales Manager plays a critical role in expanding SPAX® market share across Michigan's professional construction channels. This position is responsible for developing new business, strengthening distribution partnerships, increasing contractor adoption, and growing SPAX's presence within lumberyards, building material dealers, distributors, and professional construction markets.

Success in this role directly impacts revenue growth, customer relationships, brand awareness, and the long‑term strength of the SPAX® brand throughout Michigan.

Your Role & Impact
As Area Sales Manager, you will own the growth, development, and execution of SPAX's market strategy throughout Michigan.

You Will

Drive territory growth through new business development and expanded channel engagement

Build strong partnerships with lumberyards, building material dealers, distributors, and contractors

Increase product adoption through jobsite demonstrations, product training, and dealer engagement events

Expand SPAX® brand presence within independent lumberyards, STAFDA distributors, building product distributors, and skilled contractor channels

Identify market opportunities and translate insights into actionable growth strategies

Strengthen SPAX® competitive positioning through product advocacy and customer engagement

Provide market intelligence to Sales Leadership, Marketing, Product Management, and Operations teams

Sales Growth & Channel Expansion
You Will Be Responsible For

Developing and executing a territory growth strategy aligned with company sales objectives

Identifying and pursuing new dealer, distributor, and contractor opportunities

Growing sales and increasing product penetration across assigned markets

Strengthening stocking positions with dealers and distributors through relationship management and value-based selling

Converting contractors and end users through product demonstrations, training, and field engagement

Supporting distributor and dealer partners with sales enablement, product education, and field support

Building long‑term relationships with owners, branch managers, outside sales representatives, and counter teams

Field Activation & Product Advocacy
As a SPAX® Brand Ambassador, You Will

Conduct jobsite demonstrations and product training sessions

Communicate product performance advantages and installation benefits

Support regional promotions, product launches, and marketing initiatives

Participate in trade shows, industry events, and contractor engagement activities

Create awareness and demand for SPAX® products within professional construction channels

Market Intelligence & Business Insight
You Will Help Shape Our Growth Strategy By

Providing feedback on pricing, competitive activity, product needs, and market trends

Analyzing territory performance and identifying opportunities to improve market penetration





Sharing customer and market insights with cross‑functional teams

Collaborating with Sales, Marketing, Product Management, and Operations to refine strategies and improve execution

Operational Discipline & Collaboration
You Will

Maintain accurate CRM data, including pipeline activity, customer engagement, and forecasting

Deliver regular updates on territory performance, growth initiatives, and market opportunities

Manage priorities independently while maintaining strong communication with internal teams

Support company initiatives that strengthen channel partnerships and drive long‑term growth

What We're Looking For
Required Experience & Qualifications

5+ years of outside sales, territory management, market development, or business development experience

Proven success developing new business and growing existing accounts

Strong relationship‑building, communication, and presentation skills

Ability to manage a large geographic territory independently

Strong organizational skills with disciplined follow‑up and execution

Experience using CRM systems for pipeline management and forecasting

Ability to travel extensively throughout the assigned territory

Valid driver's license

High school diploma or GED required

Preferred Experience
The ideal candidate will have:

Experience selling building materials, construction products, fasteners, specialty building products, or industrial distribution products

Direct experience calling on independent lumberyards, building material dealers, STAFDA distributors, roofing distributors, or professional contractors

Demonstrated success growing sales through dealer and distributor networks

Experience developing relationships with owners, branch managers, purchasing teams, and outside sales teams

Existing relationships with Michigan lumberyards, building material dealers, building product distributors, or contractor networks are highly valued

Experience conducting product demonstrations, contractor training, or jobsite education

Associate or bachelor's degree in Business, Marketing, or a related field preferred

Required Skills & Competencies

Strong territory management and field sales execution skills

Ability to identify opportunities and win competitive business

Strong relationship‑building skills with dealers, distributors, and contractors

Ability to influence purchasing decisions and drive product adoption

Strong communication and presentation abilities

Ability to analyze territory performance and identify growth opportunities

Proficiency with CRM systems, pipeline management, and forecasting

High accountability, urgency, and results‑oriented mindset

Ability to collaborate effectively across Sales, Marketing, Product Management, and Operations

Ability to work independently and manage multiple priorities across a large territory

Territory
This is a remote, field-based position covering the entire state of Michigan. Candidates must reside within Michigan. This position requires regular travel throughout the territory,



including jobsite visits, distributor branches, customer meetings, and industry events. Travel expectations are approximately 60-75%.

Why SPAX?
At Altenloh, Brinck & Co. US, we create opportunity through growth-for the people who build, the teams who support them, and the communities we serve.

We design and manufacture engineered fastening solutions that professionals trust. Through innovation, quality, and disciplined execution, we deliver products that stand behind the structures people rely on every day.

Our culture is guided by values that shape how we work and lead:

In Service to Others - We put teammates, customers, and communities first.

Do the Right Thing - We act with integrity, even when no one is watching.

We Get It Done - We deliver on commitments with urgency, grit, and pride.

Empowerment - We trust and equip each other to make decisions that drive progress.

Be Positive - We bring energy and optimism to every challenge.

Benefits

Free employee medical, dental, and vision insurance beginning after 30 days

Participation in the company's incentive plan

Paid Time Off (PTO)

401(k) with company match after 6 months

Opportunity to represent a premium brand with significant growth potential

Join SPAX® and help shape the future of professional construction fastening solutions throughout Michigan.

Position Requirements
Experience & Education

5+ years of field sales, market development, or business development

Experience within building materials, construction supply, fasteners, or industrial distribution strongly preferred

Experience working with Lumberyards, STAFDA, building product distributors, or professional contractor channels preferred

Proven ability to grow territories, win competitive business, and expand market share

Associate or bachelor’s degree in Business, Marketing, or related field preferred

High school diploma or GED required

Required Skills/Competencies

Strong territory management and field sales execution skills

Ability to develop new business and grow existing accounts

Strong relationship‑building skills with dealers, distributors, and contractors

Understanding of Lumberyard, STAFDA, Building product distributors, and professional building material channels preferred

Ability to conduct product demonstrations and jobsite training

Strong communication and presentation skills

Ability to analyze territory performance and identify growth opportunities

Proficiency in CRM systems, pipeline management, and forecasting

Strong organizational skills with disciplined follow‑up and execution

Ability to work independently and manage multiple priorities across a large territory

High accountability, urgency, and results‑oriented mindset

Ability to collaborate effectively with Sales, Marketing, Product Management, and Operations

Valid driver’s license

The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned from time to time; or the scope of the job may change as necessitated by business.

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

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📌 Area Sales Manager - Michigan (Manitoba)
🏢 Altenloh, Brinck US, Inc.
📍 Manitoba