Pok Pok is on a mission to raise the next generation of creative thinkers.We're the team behind the Apple Design Award-winning Montessori app, Pok Pok, and were named one of TIME's 100 Most Influential Companies of 2025. Our award-winning digital toys and videos empower children to think outside the box, dream big, and explore their creativity in a mindful way. We believe screen time can be thoughtful, educational, and just as imaginative as the toys we grew up playing with on the floors of our living rooms.The RoleWe're looking for a Social Media Manager to own and execute Pok Pok's social presence end-to-end.This is a hands-on, creative role for someone who will both manage and execute the content. You'll concept, shoot, edit and publish content, while also engaging directly with our community.You should have a strong point of view on what performs, what feels fresh, and what resonates with up-to-date parents - especially in the context of kids, play, and screen habits.What You'll DoContent Creation & ExecutionConcept and create original social contentShoot and edit content (iPhone is excellent!)Translate brand and campaign ideas into social-first executionsOwn the full publishing process across primary platforms IG and TikTokCreative IdeationBring a steady stream of content ideas rooted in brand, insights,



and instinctsIdentify opportunities to participate in relevant cultural or parenting conversationsCollaborate with the broader team on campaigns and launchesCommunity ManagementEngage with comments and DMs in a way that feels human, thoughtful, and on-brandBuild relationships with our audience (parents, caregivers, educators)Surface insights and feedback from the community back to the teamPerformance & OptimizationTrack performance and learn quickly from what works (and what doesn't)Iterate on formats, hooks, and storytelling approachesBring bold, out-of-the-box ideas for testing and improve content over timeWho You Are3-6+ years in social media content creation, ideally managing accounts for a brand (consumer, parenting, kids, or app experience a plus)A true doer - you can take an idea from concept -> execution without hand-holdingStrong creative instincts and taste; you know what feels native vs. forcedComfortable behind the camera and in the editDeep understanding of short-form video and platform dynamicsExperience with community management and audience engagementHighly organized and able to manage a consistent content cadenceBonus (but not required):You're a parent or caregiver, or deeply understand this audienceExperience with early-stage or growing brandsFamiliarity with kids apps, education, or play-based productsWhat Success Looks LikeA consistent, high-quality stream of content that feels distinctly Pok PokIncreasing, ever-growing engagement and connection with our audienceContent that reflects both performance and brand-buildingA social presence that feels alive, relevant, and intentional

📌 Social Media Manager (Toronto)
🏢 Pok Pok
📍 Toronto