Step into a leading role as a Performance Marketing Manager with a focus on optimizing paid acquisition in Calgary, AB. Manage substantial media budgets on Meta and Google while driving measurable business growth.
We are seeking a Senior Performance Marketing Manager with over five years of hands-on experience in media buying. You will be responsible for developing media plans, optimizing campaigns, and managing significant monthly budgets with a focus on key metrics like CAC and ROAS. The role combines strategic oversight and direct interaction with advertising platforms.
Key Responsibilities:
- Lead paid acquisition efforts across Meta and Google - Manage six-figure monthly media budgets effectively - Develop and implement media plans aligned with business goals - Optimize campaigns, audiences, and budget allocations - Communicate performance insights to senior stakeholders
Requirements: - 5+ years in performance marketing/media buying - Advanced skills in Meta Ads Manager and Google Ads - Experience managing substantial media spend - Solid analytical skills with creative instincts - Ability to work autonomously in a rapid-paced workplace
Take charge of paid acquisition strategies and drive success through data-driven decisions in this hands-on marketing role.#J-18808-Ljbffr