Some of what you will do
Staples B2B is looking for a highly strategic and commercially minded Senior Marketing Manager, Small & Medium Business (SMB) to lead the development and execution of marketing strategies to drive acquisition, retention, revenue growth and share of wallet across our key B2B divisions. This is a high-impact role at the intersection of strategy, planning, and execution — where you will transform merchant priorities, customer insights, and revenue objectives into omni-channel campaigns that resonate with business buyers.

Specifically, You Will

Lead the development and execution of the SMB marketing strategy, driving customer acquisition, retention, engagement, and share-of-wallet growth

Develop differentiated value propositions and customer journeys for multiple SMB audience segments

Develop annual campaign calendar for programs to drive overall business metrics in support of multiple key divisions

Partner with merchandising teams across all categories to develop and execute integrated marketing strategies to drive awareness, demand and growth across the full Staples Business portfolio

Lead cross-functional teams in developing scalable marketing programs that support both short-term business performance and long-term growth objectives

Partner with Merchandising and Sales teams (directors, managers and specialists) to understand quarterly and monthly priorities. Develop support plans for promotional activity, new launches, top brands, etc.

Provide recommendations on go-to-market strategy; acting as a strategic partner – not just a service provider. Be prepared to challenge assumptions and influence teams to think differently.

Develop strong relationships with key vendors and execute marketing programs that support recent launches,



promos and seasonal priorities in-line with Staples enterprise calendar.

Build omni-channel campaigns encompassing both paid, owned and earned tactics to support collaborative vendor and Staples’ priorities.

Build and analyze reports to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.

Influence decision-making across all levels of the organization through strong business cases, insights, and strategic recommendations.

Some Of What You Need

Post-secondary education with a focus in Marketing, Business or Communications

8-10+ years prior experience in Marketing Strategy, Planning or Communications Role

Experience leading complex go to market initiatives across multiple channels and stakeholder groups

Excellent executive communication presentation and storytelling skills

Proven ability to navigate ambiguity and lead through organization change and transformation

Strong financial and analytical mindset with experience using data to drive decision making

Ability to balance strategic thinking while executing highly detailed initiatives

Great collaboration skills and attention to detail

Physical Demands/working Conditions
Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.

Some Of What You Will Get

Associate discount

Health and Dental benefits

RRSP/DPSP

Performance bonuses

Learning & Development programs

And more...

#MakeAnImpact
About Us
We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.

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📌 B, Senior Marketing Manager, Small and Medium Businesses (Ontario)
🏢 Staples Canada
📍 Ontario