REPORTS TO: Communications & Marketing Manager
SALARY RANGE: $60,000-$70,000
Position Overview
The Multimedia Specialist is a key contributor to our association's communication and marketing initiatives, which aim to engage our members and influence key stakeholders and media partners. This role requires expertise in developing multimedia strategies and entails close collaboration with the Communications team and other departments to design, implement, and monitor effective campaigns. The Multimedia Specialist will apply practical skills to create engaging, informative content that resonates with our diverse audiences.

Key Responsibilities

Contribute to the creation, implementation, and evaluation of a comprehensive marketing and communications plan to enhance the association's reputation and image within the real estate community and among stakeholders

Develop, maintain, and enforce brand style guides to ensure consistency across all multimedia and marketing materials

Manage multiple projects simultaneously, meeting deadlines while maintaining high standards; use project management tools to track progress and communicate updates to stakeholders

Collaborate with subject matter experts and internal stakeholders to develop compelling scripts, storylines, and creative concepts that translate complex information into engaging multimedia content

Film, edit, and produce high-quality video content, including event recaps, and informational and promotional videos

Capture and edit skilled event photographs for use in various marketing materials, ensuring high visual quality and creative storytelling

Create and design visuals for digital and print media, ensuring alignment with brand guidelines





Develop dynamic animations and motion graphics for video content to enhance viewer engagement

Maintain and manage a digital asset management system, ensuring assets are properly tagged, archived, and accessible to relevant team members

Enhance the association's website appeal and functionality, ensuring accuracy, visual appeal, and SEO best practices

Create and schedule engaging content across social media platforms, monitor performance metrics, and adjust strategies to increase reach and engagement

Track, analyze, and report on the performance of multimedia content using analytics tools, providing insights and recommendations for continuous improvement

Maintain, operate, and troubleshoot multimedia equipment, including cameras, lighting, audio equipment, and editing hardware/software, to ensure readiness for productions

Ensure all digital content meets accessibility standards and complies with copyright and licensing regulations

Collaborate with cross-functional teams to conceptualize and execute multimedia projects, including advertisements, promotional materials, and presentations

Additional Duties: Perform other related tasks as assigned

Qualifications

Solid portfolio demonstrating proficiency across graphic design, video production, photography, and motion graphics

Bachelor's degree in Graphic Design, Multimedia Arts, or a related field





3-5+ years of professional experience in a multimedia design role; experience in the real estate industry or non-profit membership associations is an asset

Demonstrated experience in end-to-end video production, including pre-production concept development, scriptwriting, storyboarding, filming, post-production editing, and distribution

Proficient in professional photography, including camera operation, composition, lighting, and post-production editing

Proficient with Adobe Creative Suite (Photoshop, Illustrator, After Effects, and Premiere Pro), Asana, Hootsuite, and Meta Business, and Microsoft 365

Experience with CMS platforms and a solid understanding of SEO best practices, web accessibility standards, copyright laws, and digital asset licensing

Familiarity with analytics tools

Excellent communication skills and a collaborative approach to working within a team environment

Highly professional, detail-oriented, and able to manage multiple priorities in a fast-paced environment

Willingness and availability to travel occasionally for meetings, conferences, and events as required

Working with Cornerstone

Monday to Friday from 8:30 AM to 4:30 PM (some additional hours for events/meetings)

Competitive compensation, with annual performance and salary reviews

RRSP matching and a robust group health advantages plan

Professional development and training opportunities

Supportive team environment

Four office locations (Hamilton, Kitchener, Mississauga, Norfolk County) with free on-site parking

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties to meet the ongoing needs of the association.

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📌 Multimedia Specialist (Ontario)
🏢 Cornerstone Association of REALTORS®
📍 Ontario