MARKETING MANAGER ROLE PROFILE
ABOUT GREEN AERO TECH
Green Aero Tech Inc. (“GAT”) helps Canadian farmers spray smarter. We are the exclusive Canadian distributor for Ceres Air agricultural spray drones. Service is what differentiates us in the market. We provide group and one-on-one operator training, help with drone pilot licensing and regulatory compliance, and maintain ongoing service and support. Our network of growers and dealers is national, while our internal team is remote and spread across Western Canada.

THE ROLE
Our best growth has come when marketing puts us in front of the right farmers. This role will build that engine to deliver GAT’s message.

The Marketing Manager owns all of GAT’s marketing activities. This starts with understanding GAT’s current strategy and updating it to reflect the company's future aspirations. Tactically, this role is responsible for filling the sales pipeline with qualified customer leads and fostering GAT’s brand. Critical to execution is measurement and this individual will underpin all activities with data. This role works with Roy Farrer, Vice President of Operations, with strategy input from the GAT leadership team.

Location: Hybrid, with a preference for an individual located in the Calgary area. As the team grows GAT may require this individual to travel to an office at least once a week.

Start: November

OUTCOMES AND SCOPE

Marketing strategy: shape the strategy, not just execute it

Demand generation: a steady flow of qualified leads. This anchors the role

Channels: manage our existing marketing channels, including trade shows, Meta, Google , and SEO, while assessing new channel fit and adding to our mix where beneficial. Own the editorial calendar and keep channels active

Content: generate content for our various channels. These should focus on real farmers and real GAT employees. AI is for the heavy lifting, not generic content

Media and podcasts: help develop and launch GAT’s presence in this space

Measurement and ROI:



track where every lead and ad response comes from and what it cost; report what works, cut what doesn’t, and shift spend fast

AI in marketing: build AI into daily marketing workflows alongside GAT's emerging AI implementation

Vendors and spend: manage outside partners and keep spend inside the approved budget

WHAT YOU BRING
MUST-HAVES

You bring strategy, not just execution

You own the process and run your business without constant supervision; you are a self starter

A track record in lead generation (CRM, lead routing, weekly reporting)

Fluency with measurables: attribution, ROI, cost per lead. You know where every lead came from

You understand a full-stack marketing approach, not just social activity

You act on data fast, shifting from what isn't working and reallocating spend in days, not months

You have a strong vision for how to use AI to supercharge your marketing department

You put real people in front of customers, not AI filler

You get things done and want to build something

SOLID PLUSES

You know agriculture and are credible with farmers

You have media and podcast instincts

You are comfortable testing new channels

Shooting and editing short field video and photo, or coordinating this activity

Desire to work in a growth company

WHAT WE DON’T WANT

Waiting each week to be told what to do

Decision making by instinct as opposed to leverage data

Generic AI-generated farm content

Single-channel thinking

Spending beyond the approved budget without sign-off

Someone without a feel for Canadian agriculture

SUCCESS MEASURES
FIRST 30 DAYS

Successfully complete company onboarding and training





Get a firm handle for existing channels and ensure tactical activities continue with no disruption. This includes owning and maintaining the editorial calendar

Transition marketing function from third party agency to in house

Meet leadership and the sales team to learn GAT's customers, dealers, sales cycle, and seasons

Audit current channels (Meta, Google, SEO, website, lead forms), assets, agency work and spend

Set up AI tools within GAT's systems

Join a customer training session at our farm location

Confirm the marketing budget and develop approval governance model

FIRST 60 DAYS

Complete strategic review of marketing function at GAT and develop 2027 plan

Present the strategic review findings: what's working, what to cut, and the gaps

Receive approval of 2027 plan with corresponding budget from the management team

Begin setting up source tracking on paid channels, the website and lead forms.

Begin creating video content library

Scope the podcast and media plan and pitch first placements

FIRST 90 DAYS

Ensure real time reporting and tracking on every lead channel, the website and lead forms

Distribute a weekly marketing report with critical KPIs

First podcast episode recorded or first media placement secured.

AI workflows for content and reporting documented and in daily use

Present first quarterly review of marketing activities

TRAVEL AND WORK REQUIREMENTS

Legally entitled to work in Canada

A valid driver's licence

Travel of up to 25% of the year, to support content creation, trade show execution and similar activities

WHAT GAT OFFERS

Competitive base pay

Discretionary bonus opportunities

A leadership opportunity to build and shape GAT's marketing department

A benefits plan

EQUAL PROSPECT AND ACCOMMODATION
Green Aero Tech is an equal opportunity employer and welcomes applications from all qualified candidates. We will provide accommodation at any stage of the hiring process on request. Let us know what you need when you apply, and we will work with you to meet it.

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📌 Marketing Manager (Alberta)
🏢 Green Aero Technology
📍 Alberta