Senior Lifecycle Marketing Manager, Retail & Retention

Remote | 6–12 Month Contract to Start | 40 Hours/Week

Calling senior lifecycle marketers who love figuring out what makes customers stay.

We’re hiring for a global consumer technology organization with a really interesting challenge to solve:

Millions of customers are buying the product. How do you turn more of them into long-term, renewing customers?

The product is sold through some of the world’s largest retailers, both in-store and online. But the initial purchase is only the beginning.

From the moment someone purchases, installs and registers the product,

what should their first year as a customer actually look like?

What happens if they buy it but never install it?

Are they seeing the value of their subscription?

Are they receiving the right messages at the right time?

Where are they disengaging?

And ultimately,

what will make more of them renew?

That’s the challenge you’ll help solve.

What you’ll be doing You’ll take a fresh look at the entire journey from

retail purchase → installation → activation → engagement → retention → renewal

and identify where the biggest opportunities are.

That could mean rethinking:

Onboarding and activation

Email journeys and cadence

In-product messaging and notifications

Customer education and engagement

Segmentation and personalization

Retention and renewal journeys

Offers and cross-sell opportunities

In-store customer touchpoints

A big part of the opportunity is figuring out how an initial purchase through a

third-party retailer

becomes an ongoing direct relationship with the customer.

And this is a hands‑on strategy role. You’ll be encouraged to actually

experience the customer journey yourself , from the retail purchase and checkout experience through installation, registration and the communications that follow.

Connecting the dots There’s a dedicated data and analytics team and a wealth of customer data available.





You’ll have the opportunity to ask the questions, find the gaps and determine what should change:

Where are customers dropping off? Why? Which behaviours lead to renewal? What are customers experiencing throughout that first year? Where could better messaging, education or personalization make a difference?

Then you’ll turn these insights into strategies, experiments and improvements designed to

increase engagement, retention and ultimately renewals.

Who we're looking for We’d love to meet someone who has spent their career thinking about

customer lifecycle, retention and recurring revenue

and can point to real examples of improving the customer journey.

You’ll likely bring:

Senior lifecycle, retention, CRM or customer marketing experience

Experience with a

subscription or recurring-revenue product

A track record improving retention, renewals, engagement and/or churn

Experience with customer journeys that cross

physical retail and digital/ecommerce

Experience turning a retail customer into an ongoing direct digital customer relationship

Robust knowledge of email, in-product messaging, push and other lifecycle channels

A data-driven approach to segmentation, testing and optimization

Experience turning customer insights into strategy

Experience working across large, complex and ideally global organizations

Experience in

consumer technology, software/SaaS, cybersecurity, telecom or another subscription-based business with a retail presence

could translate particularly well.

The most important piece? You understand that

getting the customer is only the beginning.

You know how to look at everything that happens afterward and find opportunities to keep them engaged, demonstrate value and give them a reason to stay.

The details Contract:

6–12 months to start

If the idea of taking a customer journey with

a lot of untapped opportunity

and figuring out how to make it significantly better sounds like your kind of challenge,

we’d love to connect.

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📌 Senior Lifecycle Marketing Manager, Retail & Retention (Winnipeg)
🏢 Creative Niche
📍 Winnipeg