Who you are

- Bachelor’s degree in a quantitative field

- 5+ years of experience in a data-intensive analytics role

- Prior experience in mobile gaming or advertising is a big plus

- Expert-level SQL skills

- Proficiency in Python or R for data analysis, statistical modeling, and automation

- Advanced proficiency in Tableau or equivalent BI/dashboarding tools

- Familiarity with machine learning concepts and AI tools as applied to revenue analytics
- A self-starter who identifies problems, builds the case, and drives solutions to completion — without waiting for direction

- Proven ability to influence and align cross-functional teams

- Intellectual curiosity and a challenger mindset — unafraid to question assumptions and push for deeper insight

- Strong project management and prioritization skills in a fast-paced, deadline-driven environment

- Excellent written, verbal, and visual communication skills

What the job involves

- Zynga is looking for a strategic, experienced, and intellectually curious Ad Revenue & Analytics Lead to join our world-class advertising team
- In this role, you will own the end-to-end analytics and optimization strategy for Zynga's advertising inventory, challenging conventional thinking and driving measurable revenue impact across our portfolio of mobile games

- This is a high-visibility, high-impact role that blends technical rigor with business leadership. You will drive cross-functional initiatives, mentor analysts, and translate complex data into strategies that move the business forward

- Define and own the roadmap for key ad revenue initiatives that maximize revenue across Zynga's advertising inventory

- Lead complex, multi-stakeholder initiatives from ideation through rollout across our game portfolio





- Stay close to daily ad revenue performance, flagging anomalies, diagnosing shifts, and surfacing optimization opportunities, while keeping ad monetization leadership informed of trends and their business implications

- Lead the design and execution of complex A/B tests; translate findings into actionable strategies

- Collaborate with product and central analytics teams, driving alignment and shared ownership of ads revenue outcomes

- Partner with data science on ML and AI-powered models to improve ad targeting, pricing, and inventory optimization

- Mentor and provide technical and strategic guidance to junior analysts on the team

Perks

- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support

- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program

- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies

- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

📌 Ad Revenue & Analytics Lead (Toronto)
🏢 Zynga
📍 Toronto