Assistant Brand Manager – Digital Marketing & Advertising Full-Time | Permanent | 3381 Steeles Ave E, North York, ON | P1 With iconic brands like Milwaukee®, we're not just about delivering outstanding performance but also about creating exceptional development for our people. If you're passionate about building your career in a dynamic, fast-paced environment, we want to hear from you! At TTI, culture drives performance, and it's at the heart of everything we do.

We reward creative thinking and encourage your self development. Our culture is built on respect, integrity, and social responsibility, with our people at the core of our success.

The Assistant Brand

Manager - Digital Marketing & Advertising supports the planning, coordination and execution of Milwaukee Tool Canada's digital marketing, advertising and public relations initiatives. Working closely with the Brand Manager, this role manages multiple marketing projects, collaborates with cross-functional teams and external partners, and contributes to integrated campaigns that strengthen brand awareness, support commercialization and drive business growth. The successful candidate is organized, adaptable and proactive, with a passion for digital marketing and brand storytelling.

This role provides the opportunity to build expertise across digital marketing, advertising, public relations, influencer marketing and campaign management while contributing to Milwaukee Tool Canada's continued growth. Coordinate the planning and execution of integrated digital marketing campaigns, including website initiatives, email marketing, lead generation, SEO/SEM, paid advertising, product launches, trade shows,



contests and promotional programs. Develop print and digital advertising assets across trade publications, digital media and integrated marketing campaigns in collaboration with internal stakeholders and external agency partners.

Build and maintain relationships with media, agency and vendor partners, coordinating project timelines, deliverables and ongoing communications. Contribute to the execution of annual marketing plans, campaign calendars and advertising initiatives aligned with business priorities. Coordinate public relations, brand ambassador and influencer initiatives, including media outreach, product seeking, relationship management and campaign execution.

Conduct market research and competitive analysis to identify industry trends, partnership opportunities and recommendations that strengthen Milwaukee Tool's market presence. Coordinate the execution of Milwaukee's branded merchandise program, including product sourcing, co-branding, quality assurance and internal marketing initiatives while ensuring alignment with brand standards. Partner with cross-functional teams to deliver integrated marketing initiatives that support commercialization objectives, customer engagement and business growth.

Monitor and analyze digital marketing performance, including SEO/SEM,



paid advertising, social media engagement and campaign metrics, providing recommendations to optimize future initiatives. Bachelor's degree in marketing, Business, Communications or a related field. ~3-5 years of progressive experience in digital marketing, advertising, public relations or brand marketing. ~ Experience coordinating integrated marketing campaigns across digital and traditional marketing channels. ~ Strong understanding of digital marketing, SEO/SEM, email marketing, social media and public relations principles. ~ Demonstrated ability to manage multiple projects simultaneously while balancing competing priorities. ~ Strong analytical skills with the ability to interpret campaign performance and identify opportunities for optimization. ~ Strong relationship-building skills with internal stakeholders and external partners. ~ Robust proficiency in Microsoft Office Suite.

Experience with CRM, marketing automation, analytics or social media management platforms is considered an asset. Extensive health benefits, including vision and dental care Retirement Savings Plan with Employer Matching Contributions Competitive Annual Base Salary - $54,000 - $70,000 with an above-market annual bonus Company Website, LinkedIn and Instagram today Diversity, equity, and inclusion are at the core of our values at TTI. We foster an inclusive environment where diversity is valued and where all employees feel safe to contribute their ideas, share their experiences, and represent their diverse backgrounds to innovate and solve complex problems as one team.

📌 Assistant Brand Manager - Digital Marketing & Advertising (Toronto)
🏢 Techtronic Industries Canada
📍 Toronto