About Us

At Totally Chocolate we pour our passion into every gourmet chocolate creation! As North America’s leading decorated chocolate company, we help organizations create meaningful connections with their stakeholders. We craft bespoke engraved chocolate creations at scale, offering infinite customization and storytelling opportunities that deliver deep moments of joy, gratitude, respect, and celebration.

About the Role

Totally Chocolate is looking for a Brand & Content Specialist to own how our brand looks, sounds and shows up across every channel, and to use that brand and content to help grow the business.

This is a hands-on role for someone who can move comfortably between strategy and execution. You'll develop the content strategy, figure out which audiences, messages, channels and ideas are most likely to support our business goals, then make the work happen. You might develop a campaign concept, write the copy, photograph the product, edit the images, build the catalogue spread, create the social assets and turn it all into a newsletter.

You'll be responsible for taking projects from business objective to strategy to creation to execution. You'll use performance data to understand what's working, what's not and what we should do next.

What You'll Own

Brand

- Help flesh out Totally Chocolate's established brand voice, visual identity and creative standards.
- Ensure the brand is represented consistently across channels.
- Help evolve our visual language, including illustration and other visual systems, while staying true to the established brand.
- Serve as a brand resource for Sales and other departments.
- Identify opportunities to strengthen how the brand is expressed and how effectively it connects with our audiences.
- Make sure creative decisions support the larger marketing and business objectives, not just aesthetics.

Content Strategy

- Develop and own a content strategy that supports business goals, generates demand and grows engagement with the right audiences.
- Translate business priorities, customer needs, products and company stories into content that attracts, informs and moves prospective customers toward action.
- Determine which audiences, topics, formats and channels are most likely to contribute to traffic, engagement, subscriber growth and lead generation.
- Build and manage the content calendar across website, social media, email, print and other relevant channels.
- Use performance data to evaluate content, identify opportunities and continuously improve what we create and distribute.
- Build a library of reusable content and creative assets that supports both marketing and sales.
- Identify gaps in our content library and develop plans to fill them.
- Balance planned content with timely opportunities and new ideas while staying focused on measurable business outcomes.

Writing Create and edit content across a range of formats, including:

- Website pages
- Product descriptions
- Blog posts
- Social media
- Newsletters and email campaigns
- Sales and marketing materials
- Flyers
- Catalogue copy
- Campaign concepts and messaging

You should have a strong sense of voice, tone, rhythm and audience, and know how to make something explicit without making it boring. Photography & Video

You will be responsible for creating a significant amount of our visual content yourself.

This includes

- Product photography
- Lifestyle photography
- Photography that captures the quality,



craftsmanship and details of our chocolate and packaging
- Video creation for social media, website and marketing campaigns
- Planning and shooting photo and video content
- Editing video for digital and social channels
- Photo editing and retouching in Photoshop
- Developing concepts and shot lists for photo and video projects
- Directing outside photographers or videographers when specialized expertise is needed

You should be comfortable taking a project from "we need to show this" to the finished photograph or video. Design & Creative Production

- Design social media and digital assets.
- Create graphics and layouts for digital and print.
- Design flyers and other sales materials.
- Build catalogue layouts and other multi-page publications in InDesign.
- Create and prepare imagery for websites, email, social and advertising.
- Develop illustrations or work with outside illustrators when appropriate.
- Maintain an organized library of brand and creative assets.
- Ensure all creative work meets brand standards and supports its intended marketing objective.

Catalogue & Print

Coordinate the creative development and production of our catalogue and other major print projects, including:

- Content planning
- Copywriting
- Page layout
- Product imagery
- Design
- Asset coordination
- Proofing
- Working with printers and vendors
- Keeping projects on schedule

Email & Social Media

- Develop and execute email and social strategies that grow our audience, deepen engagement and generate demand.
- Contribute to the growth and performance of the newsletter.
- Create and coordinate newsletters and email campaigns, including content, subject lines, creative and calls to action.
- Develop social content that expands reach, drives meaningful engagement and brings qualified audiences back to our website and other channels.
- Maintain the content calendar and publishing schedule.
- Create social copy, graphics, photography and video.
- Work with the Digital Marketing / Ecommerce Specialist on email strategy, audience growth, automation, performance and analytics.
- Use performance data to improve future content and campaigns.

Cross-Functional Collaboration Marketing touches every part of the business. You'll work closely with Sales, Production and other departments to make sure our marketing reflects what's happening in the business and supports what the business needs to accomplish. You'll:

- Gather stories, ideas and information from across the company.
- Understand Sales' needs and create useful materials to support them.
- Work with Production to accurately represent our products and capabilities.
- Coordinate with internal teams to gather information and assets.
- Keep stakeholders informed about projects and deadlines.
- Make sure marketing launches and campaigns are communicated internally.
- Bring customer questions and feedback back into our content strategy.
- Work with the Marketing Director and Digital Marketing Specialist to connect content activity to business results.





What We're Looking For We're looking for a creative marketer who can also make things. You are someone who:

- Takes ownership of projects from beginning to end.
- Can take an ambiguous idea and turn it into a plan.
- Understands that content isn't created for its own sake. You know how to connect content decisions to audience needs, marketing objectives and business goals.
- Thinks strategically but are happy to get hands-on with the work.
- Is an excellent writer and editor.
- Has strong visual instincts and creative judgment.
- Can move between writing, design, photography and video without losing sight of the larger marketing objective.
- Is highly organized and can manage multiple projects and deadlines.
- Knows when to do something yourself and when to bring in outside expertise.
- Is curious about customers and understands that good content starts with understanding the audience.
- Has strong editorial judgment and isn't afraid to cut or rethink something that isn't working.
- Can balance creative ambition with deadlines, budgets and business goals.
- Communicates clearly and proactively.
- Doesn’t wait to be told what to do next.

Experience & Skills

Required

- 3+ years of experience in production art, graphic production, prepress or a related field.
- 3+ years of experience in brand marketing, content marketing, creative marketing or a related field.
- Excellent writing and editing skills.
- Strong Adobe InDesign experience, including catalogue and multi-page publication layout.
- Strong Adobe Photoshop experience, including photo editing, retouching, cropping and preparing images for digital and print.
- Hands-on photography experience, including product and lifestyle photography.
- Hands-on video creation and editing experience.
- Experience developing content for both digital and print.
- Experience managing social media content and calendars.
- Experience creating email/newsletter campaigns.
- Strong project management and organizational skills.
- Strong understanding of brand consistency and visual communication.
- Experience using performance data to evaluate and improve marketing content or campaigns.

Nice to Have

- Adobe Illustrator experience.
- Illustration skills.
- Experience with lighting and photography equipment.
- Experience directing photo or video shoots.
- Motion graphics or animation experience.
- B2B marketing experience.
- Ecommerce or product marketing experience.
- Catalogue or other long-form publication experience.
- Experience working with outside creative vendors.

What Success Looks Like

You’ll know when you’re succeeding when our content attracts the right audiences, give them reasons to engage and make a no-brainer to buy from us.

You'll use those numbers to make decisions, not simply report them. You'll know which content is performing, why it's working, where we're losing people and what we should try next.

Our website, social channels, email, catalogue and sales materials will feel like they come from the same brand. We'll have a growing library of photography, video, illustrations and other creative assets that make our products easy to understand and exciting to discover.

Most importantly, you'll be able to connect the work you're doing to the results we're trying to achieve. When someone says, "We should do something about this," you'll be the person who can figure out what that something should be, connect it to a business goal, make a plan and get it done.

📌 Brand & Content Specialist (Metro Vancouver)
🏢 Totally Chocolate
📍 Metro Vancouver