Business Development Manager – Managed IT Services & Automotive Software Solutions

About Rafiki Technologies

Rafiki Technologies Inc. is a growing technology solutions provider specializing in Managed IT Services (MSP), cybersecurity, cloud solutions, IT infrastructure, and business technology solutions.

We work with businesses across multiple industries, with a strong focus on the automotive dealership sector, helping organizations improve operational efficiency, strengthen cybersecurity, modernize their IT infrastructure, and leverage innovative software applications.

As we continue expanding our presence in the automotive industry, we are seeking an ambitious, highly motivated, and results-driven Business Development Manager / New Business Sales Executive to accelerate our growth.

The Opportunity

We are looking for a HUNTER, not an account manager.

This position is designed for a proactive sales professional who thrives on identifying opportunities, prospecting, opening doors, building relationships, and closing new business.

The successful candidate will be responsible for developing new business opportunities and acquiring customers for two key business divisions:

Managed IT Services (MSP): Selling recurring IT support, cybersecurity, cloud, infrastructure, and technology management services.

Automotive Software Applications: Introducing and selling innovative software solutions designed specifically for automotive dealerships and dealership groups.

Our primary target market is automotive dealerships, multi-location dealership groups, and automotive-related businesses throughout Alberta and other Canadian markets.

We are looking for someone who is comfortable reaching out to decision-makers, creating opportunities where none previously existed, and converting prospects into long-term customers.

This is a new-business acquisition role with a strong emphasis on prospecting, pipeline development, revenue generation, and closing deals.

Key Responsibilities

1. Current Business Development – Hunter Sales

Proactively identify, prospect, and acquire new customers, with a primary focus on automotive dealerships and dealership groups. Build a consistent pipeline of qualified sales opportunities through cold calling, email outreach, LinkedIn, networking, referrals, and in-person dealership visits.

Research and target dealership owners, dealer principals, general managers, CFOs, controllers, fixed operations directors, IT directors, and other key decision-makers.

Develop relationships with automotive dealership groups and identify opportunities to expand technology solutions across multiple locations.

Schedule discovery meetings, conduct presentations, and generate qualified opportunities.

Develop strategic prospecting plans to penetrate new markets and establish Rafiki Technologies as a trusted technology partner.

Maintain a disciplined follow-up process and actively move opportunities through the sales cycle.

Take ownership of the entire sales process, from initial prospecting through proposal, negotiation, and contract signing.

Consistently achieve or exceed new-customer acquisition and revenue targets.

1. Managed IT Services (MSP) Sales

Promote and sell Rafiki Technologies' portfolio of managed technology services, including: Managed IT support and proactive monitoring

Managed cybersecurity and endpoint protection

Microsoft 365, Azure, and cloud services

IT infrastructure management and modernization

Network security, firewalls, and wireless solutions

Data backup, disaster recovery, and business continuity

Cloud migration and digital transformation

VoIP and unified communications solutions

IT consulting, technology assessments, and strategic planning

Hardware and software procurement

Responsibilities include

Identify organizations dissatisfied with their current IT provider or requiring improved technology support.

Understand client business challenges, technology requirements, security concerns, and operational needs.

Position Rafiki's managed services as a strategic,



long-term business solution rather than simply an IT expense.

Work with the technical team to develop tailored solutions, pricing, and proposals.

Negotiate and close recurring managed services agreements.

Focus on acquiring profitable, long-term customers and growing Monthly Recurring Revenue (MRR).

1. Automotive Software Application Sales

Drive new customer acquisition for Rafiki's automotive software applications and technology solutions.

Key responsibilities

Identify automotive dealerships and dealer groups that could benefit from improved workflow automation, operational efficiency, and digital solutions.

Develop a solid understanding of dealership operations, including sales, finance, service, parts, administration, and management.

Present and demonstrate software applications to dealership owners, management teams, and departmental decision-makers.

Identify operational inefficiencies and position software solutions that improve productivity, visibility, and profitability.

Sell subscription-based software solutions and develop recurring software revenue.

Coordinate product demonstrations, pilot programs, proof-of-concept evaluations, and customer onboarding.

Collaborate with software development, implementation, and support teams to ensure a smooth transition from sales to deployment.

Gather market intelligence, customer feedback, and competitive insights to support future product development.

Identify opportunities to expand software adoption across multiple dealerships within the same automotive group.

Experience selling dealership software, SaaS applications, dealership management solutions, or automotive technology is highly desirable.

1. Automotive Industry Relationship Development

Establish and maintain relationships with dealership owners, dealer principals, general managers, and senior management. Build a network within the automotive dealership community.

Attend automotive industry conferences, dealership association events, trade shows, and networking functions.

Identify partnerships and referral opportunities with automotive vendors, consultants, and technology providers.

Monitor automotive industry trends, emerging technologies, and competitive solutions.

Develop strategies to increase Rafiki's market penetration and brand recognition within the automotive sector.

1. Sales Pipeline Management & Reporting

Maintain accurate prospect, opportunity, and customer information in the company's CRM system. Manage a structured sales pipeline with clearly defined sales stages.

Prepare sales forecasts, activity reports, and revenue projections.

Track prospecting activities, meetings, proposals, conversion rates, and closed business.

Participate in regular sales pipeline reviews with management.

Develop and execute quarterly business development plans.

Maintain accountability for individual sales targets and performance metrics.

Qualifications & Experience

Required

Minimum 3–5 years of successful B2B sales or business development experience.

Demonstrated experience in new business acquisition, cold prospecting, and closing sales.

Proven ability to independently develop and manage a sales pipeline.

Strong communication, presentation, negotiation, and relationship-building skills.

Experience selling technology solutions, IT services, SaaS applications, or other complex B2B solutions.

Ability to engage confidently with business owners, executives, and senior management.

Strong understanding of consultative and solution-based selling.

Self-motivated, organized, persistent, and comfortable working toward measurable sales targets.





Proficiency with CRM applications and Microsoft 365.

Valid driver's license and ability to travel for client meetings.

Highly Preferred

Previous sales experience within the automotive dealership industry.

Existing relationships with automotive dealership owners, dealer principals, or dealership groups.

Experience selling Managed IT Services (MSP), cybersecurity, or cloud solutions.

Experience selling automotive SaaS applications, dealership management systems, or dealership technology.

Understanding of dealership operations and business processes.

Experience selling subscription-based solutions with recurring revenue models.

Familiarity with automotive technology vendors and dealership software platforms.

Ideal Candidate – The Hunter Mindset The ideal candidate is someone who:

Loves hunting for new business rather than waiting for inbound leads.

Is comfortable making cold calls, visiting dealerships, and initiating conversations with decision-makers.

Has a strong entrepreneurial mindset and takes ownership of results.

Is persistent, resilient, and motivated by achieving sales targets.

Understands how to sell business value and return on investment rather than competing solely on price.

Can manage long and complex B2B sales cycles.

Has the confidence to approach Management.

Enjoys building new relationships and converting opportunities into revenue.

Is motivated by performance-based compensation and uncapped earning potential.

Wants to help grow a technology company and play a meaningful role in its expansion.

This is not a passive sales position. We are seeking an individual who can actively create opportunities, open new accounts, and consistently deliver new business.

Key Performance Indicators (KPIs)

Performance will be measured using clearly defined business development and revenue objectives, including:

Number of new qualified prospects generated

New dealership and dealership group meetings secured

Number of qualified sales opportunities created

Sales pipeline value and progression

New managed services agreements signed

New automotive software subscriptions sold

New Monthly Recurring Revenue (MRR) generated

New Annual Recurring Revenue (ARR) generated

Sales conversion and close rates

Achievement of monthly, quarterly, and annual revenue targets

What We Offer

Competitive base salary

Uncapped commission structure

Performance-based incentives

Opportunity to sell both Managed IT Services and automotive software solutions

Access to technical and software development resources

Opportunity to develop relationships with leading automotive dealerships and dealership groups

Supportive, entrepreneurial work environment

Career growth opportunities as the company expands

Opportunity to play a key role in building and growing our automotive technology business

Why Join Rafiki Technologies?

This is an opportunity to join an established technology services provider with an expanding focus on the automotive industry.

You will have the opportunity to sell a combination of essential managed technology services and innovative software solutions, providing multiple revenue opportunities within each customer relationship.

We are seeking someone who wants more than a traditional sales role — someone who is excited about building a market, developing long term customer relationships, and directly contributing to the company's growth.

If you are a proven B2B sales hunter with a passion for technology, automotive dealerships, and new business development, we would like to hear from you.

How to Apply

Please submit your resume and a brief cover letter highlighting your experience in new business acquisition, technology sales, or automotive dealership sales.

We are particularly interested in candidates who can demonstrate measurable success in opening new accounts, closing business, and generating recurring revenue.

Rafiki Technologies Inc. is an equal opportunity employer committed to a respectful and inclusive workplace.

Work Location: Hybrid remote in Calgary, AB

📌 Business Development Manager (Calgary)
🏢 Rafiki Technologies
📍 Calgary