WE’RE HIRING!

Creative Content Creator & Social Media Specialist

Location: Thunder Bay, Ontario

Job Type: Part-time to start, with potential for growth

Starting Pay: $20/hour, based on experience

Equipment: Tools and equipment provided

About the Role

Are you creative, outgoing, energetic, and obsessed with social media? Do you have a talent for turning everyday moments into entertaining content that makes people stop scrolling?

We’re looking for a fun, innovative, and highly creative Content Creator & Social Media Specialist to work alongside a busy, established real estate agent in Thunder Bay.

This is NOT your typical social media job!

We’re looking for someone who can think outside the box, bring fresh ideas to the table, and make real estate content exciting, entertaining, and memorable.

You’ll be working closely with a busy real estate professional, capturing everything from behind-the-scenes moments and daily adventures to property tours, community events, and spontaneous opportunities for great content.

We don’t want someone who simply waits to be told what to post. We want someone who sees an opportunity, grabs the camera, and says, “We need to make a Reel out of this!”

Creativity is our number one priority. Photography and videography are important, but the ability to develop original ideas, tell stories, and create engaging social media content is what will set the right candidate apart.

Key Responsibilities

1. Creative Content Development — Our #1 Priority!

- Develop fresh, original, fun, and engaging social media content ideas.
- Work alongside a busy real estate agent throughout their day, capturing authentic, spontaneous, behind-the-scenes moments.
- Create entertaining Instagram Reels, TikToks, Facebook videos, and YouTube Shorts.
- Stay ahead of social media trends, trending audio, creative transitions, and viral content opportunities.
- Turn everyday real estate experiences into relatable, entertaining, and shareable content.
- Bring creative concepts to life, from initial ideas and filming through editing and publishing.
- Create a mix of funny, educational, inspirational, lifestyle, and real estate content.
- Take initiative and confidently suggest new ideas, creative approaches, and filming opportunities.
- Find ways to make real estate content stand out from the typical property posts and generic advertising.

2. Personal Branding & Social Media Growth

- Help develop and strengthen the personal brand of an established real estate professional.
- Create content that showcases personality, expertise, humour, authenticity, and community involvement.
- Develop creative campaigns that build brand recognition and attract potential clients.
- Produce content highlighting the real estate industry, professional opportunities, team culture, and everyday experiences.




- Identify opportunities to increase followers, engagement, reach, and brand awareness.
- Develop a consistent, recognizable, and engaging social media presence.
- Monitor content performance and use insights to improve future posts.

3. Social Media Management

- Plan, organize, schedule, and publish regular content across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
- Write engaging captions, develop attention-grabbing hooks, and select appropriate hashtags.
- Maintain a content calendar while remaining flexible enough to capture spontaneous opportunities.
- Repurpose content across multiple platforms to maximize reach.
- Keep social media accounts active, current, professional, and engaging.
- Monitor comments, messages, and audience engagement as directed.
- Research emerging trends, content formats, and creative strategies.

4. Photography & Videography Photography and videography are secondary responsibilities but remain an key part of the role.

- Capture high-quality photos and videos of real estate listings.
- Film creative property tours, walkthroughs, and promotional videos.
- Take professional and candid photos for social media, marketing, and branding.
- Capture community events, office activities, client experiences, and behind-the-scenes moments.
- Edit photos and videos using professional or mobile editing software.
- Create polished, visually appealing content that is ready to publish.
- Assist with basic graphic design and other digital marketing materials.

Who We’re Looking For Personality and creativity matter just as much as technical skills!

Our ideal candidate is

- Extremely Creative: You’re constantly coming up with fresh ideas and interesting ways to tell stories.
- Fun & Energetic: You bring enthusiasm, humour, and positive energy to everything you do.
- Outgoing & Confident: You’re comfortable working closely with people, directing videos, and suggesting creative ideas.
- Social Media Obsessed: You understand what makes content engaging, shareable, and entertaining.
- A Self-Starter: You don’t wait for instructions. You recognize opportunities and take initiative.
- Trend Savvy: You understand current social media trends and know how to adapt them creatively.
- A Natural Storyteller: You can take an ordinary moment and turn it into something worth watching.
- Flexible & Adaptable: You’re comfortable with a changing schedule and a rapid-paced real estate environment.
- Organized & Reliable: You can manage multiple projects,



meet deadlines, and keep content flowing consistently.
- Comfortable Behind the Camera: You can confidently direct someone who may not always know what to say or do on camera.

Qualifications & Technical Skills

- Demonstrated experience creating engaging social media content.
- Strong understanding of Instagram Reels, TikTok, Facebook, and YouTube Shorts.
- Experience filming and editing short-form video content.
- Familiarity with editing tools such as CapCut, Canva, InShot, Adobe Premiere Pro, Lightroom, Photoshop, or similar software.
- Ability to develop creative concepts independently.
- Strong communication, writing, and organizational skills.
- A good eye for visual aesthetics, composition, and storytelling.
- Photography and videography experience is considered an asset.
- Experience managing or growing social media accounts is an asset.
- Real estate experience is not required.

Formal education and years of experience are less important to us than your creativity, attitude, initiative, and ability to produce great content. What Makes This Opportunity Different?

This isn’t a position where you’ll sit behind a desk all day creating generic marketing posts.

You’ll be out in the community, visiting properties, attending events, capturing real-life moments, brainstorming ideas, and helping create a social media presence that people genuinely enjoy following.

You’ll have the opportunity to:

- Express your creativity and bring your own ideas to life.
- Work directly with a busy and successful real estate professional.
- Experiment with new trends, creative concepts, and content styles.
- Build your portfolio with a wide variety of content.
- Enjoy a dynamic work environment where every day is different.
- Play a meaningful role in building and growing a recognizable personal brand.
- Grow your responsibilities as the position develops.

We’re looking for someone who wants to do more than just have a job. We want someone who gets excited about creating something great!

How to Apply

We want to see your creativity, not just your résumé!

Please submit

- Your résumé and a brief introduction about yourself.
- Examples of social media content, Reels, TikToks, or videos you’ve created.
- A short explanation of why you would be a great fit for this creative role.

BONUS CHALLENGE: Imagine you’ve been hired to follow a busy real estate agent around for the day.

What are three fun, creative, or unexpected social media videos you would suggest creating?

We want to hear your ideas!

If you’re creative, full of energy, love social media, and know how to make content people actually want to watch, we’d love to hear from you!

Pay: $20.00 per hour

Benefits

- Casual dress
- Flexible schedule
- On-site parking

Work Location: In person

📌 Creative Content Creator & Social Media Specialist (Thunder Bay)
🏢 KH Team exp Realty
📍 Thunder Bay