Freelance Paid Ads Specialist

Contract / Fractional | Flexible Hours | Remote

We’re looking for an experienced Paid Ads Specialist to take over the ongoing management and optimization of an established advertising campaign for a tour company.

This is not a build-from-scratch engagement . We’re looking for someone who can step in, understand what’s working, continue to optimize performance and identify opportunities to expand reach as the business grows.

What You’ll Do

- Manage and optimize existing paid advertising campaigns
- Monitor campaign performance and make data-driven adjustments
- Refine targeting, audiences, spend and campaign structure as needed
- Identify opportunities to improve conversions and return on ad spend
- Help expand geographic targeting into new international markets
- Recommend when increased ad spend makes sense based on performance
- Provide explicit, transparent reporting on results, recommendations and time required

What We’re Looking For





- Solid hands-on experience managing paid advertising / SEM campaigns
- Demonstrated experience optimizing established campaigns
- Strong understanding of audience and geographic targeting
- Data-driven approach to campaign performance and decision-making
- Ability to explain what you're changing, why you're changing it and what the results are
- Comfortable working independently in a fractional/freelance capacity
- Transparent about the actual time required to effectively manage an account
- Experience working with tourism, hospitality, travel or other consumer service businesses is an asset but not required.

Engagement This is an ongoing fractional contract with flexible schedule. The campaign has already gone through its initial setup and optimization period, so we expect the ongoing time commitment to reflect the actual work required to effectively manage and improve it.

📌 Freelance Paid Ads Specialist (Toronto)
🏢 Hardboot Inc. | Human Resource Services
📍 Toronto