- Roofr is seeking a Lead Product Growth Designer to lead design initiatives that accelerate user acquisition, engagement, and retention

- As a key member of our design team, you will collaborate with product managers, engineers, data scientists, and other stakeholders to craft user-centric designs that drive measurable business outcomes

- This role demands a balance of being data-driven, creative problem-solving, product strategy, and hands-on execution

- You will be instrumental in shaping the future of our platform by designing seamless experiences that highlight value and remove friction for our users

- Lead the end-to-end design process for growth initiatives across web and mobile experiences

- Design and execute experiments (e.g., A/B tests) to optimize onboarding flows, activation loops, and cross-platform adoption

- Use data-driven insights (qualitative and quantitative) to inform design decisions and improve user experiences

- Create user flows, wireframes, prototypes, high-fidelity mockups, and other design deliverables

- Collaborate closely with cross-functional teams to align on goals and deliver impactful solutions

- Contribute to Roofr’s experimentation pipeline by proposing new ideas and sharing learnings from past experiments

- Continuously raise the bar for design quality through feedback sessions, critiques, and collaboration

- Build AI-enhanced workflows and use AI to be productive

- Business Acumen: Think like a Product Manager. Be deeply aware of business context and user needs

- Iterative Experimentation: Thrive in ambiguity, willingness to operate in uncharted territories, and optimize for learning

- Data-Driven Decision Making: Use data to craft user narratives and drive impactful metrics (e.g., activation, engagement, retention), balancing insights with creative problem-solving

- Collaborative Impact: Embrace failure as a learning opportunity, share findings to improve processes, and influence and elevate Growth and Design teams by contributing to experimentation pipelines





Perks

- 1 Friday off per month (we call those our laundry days!)

- Medical, dental and vision insurance premiums for employees and their dependents

- Company wide paid shutdown for the week between Christmas and New Years

- Flexible time off

- Generous Parental Leave policy
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!

- We host 2 retreats per year and great team building activities

- Remote first culture

- Home office setup stipend
- Ample learning and development opportunities to continue growing your career

- Weekly Friday paydays!
- Strong visual design skills with attention to detail
- A strong portfolio showcasing expertise in data-informed UX/UI design with measurable business impact

- Last but not least: AI-forwardness in your own productivity practices and in product thinking

- Exceptional communication skills with the ability to articulate design concepts clearly to stakeholders

- Experience conducting user research (e.g., interviews or usability tests) and synthesizing findings into actionable insights

- Ability to balance user needs with business goals while delivering high-quality designs efficiently

- Proficiency in cross-platform design (web and mobile) using tools like Figma and AI-enabled workflows
- A hypothesis-driven mindset with comfort navigating ambiguity in a dynamic startup environment when data is simply not available

- 6+ years of demonstrable experience in growth-focused product design (e.g., running experiments to optimize metrics like activation or retention)

- Experience designing for CRM or similar SaaS platforms

- AI-enabled workflows utilizing skills, agentic workflows, and integrated tools (e.g. Claude integrations)

- Familiarity with design systems and contributing to their evolution – extra points for the ability to contribute to components in Storybook

- Experience working in fast-paced startup environments
- A track record of taking risks with innovative solutions that drive growth

📌 Lead Product Designer (Growth) (Canada)
🏢 Roofr
📍 Canada