Must-Haves

- 2-3 years of experience in digital marketing
- Experience optimizing and maintaining digital campaigns
- A/B testing experience
- Strong stakeholder management skills
- Analytical mindset
- Great communication, hunger for developing skills, and a self-starter mentality
- Agile experience
- Adobe Analytics or Google Analytics
- Knowledge of UX, experience partnering with design

Plusses
- Salesforce Marketing Cloud, Adobe Target, Optimizely and equivalent technologies
- .com experience - web page maintenance, updates, and optimizations
- Experience working with large data sets (enterprise data, customer profiling, behaviour analytics)
- Banking/FI

Day-to-Day Insight Global is seeking a Personalization Strategy Manager for a Big 5 Canadian Bank for a 12-month contract with the possibility of extension . This individual will be responsible for developing and executing data-driven personalization strategies across the bank’s digital web experiences, partnering closely with marketing, product, UX, analytics, and technology teams.

- Collaborate with Digital Managers across various lines of business (LOBs) to ideate and implement personalization strategies for owned web properties.
- Partner with stakeholders across the bank to identify personalization opportunities for recent webpage launches.
- Conduct research using internal data sources, Adobe Analytics, and other tools to inform personalization design.
- Develop hypotheses and execute A/B tests to validate personalization strategies,



such as mobile view optimizations.
- Work closely with content designers and UX designers to craft cohesive and personalized user experiences.
- Coordinate with cross-functional teams including product, marketing, development, QA, and analytics to ensure alignment and execution.
- Analyze user data to identify segments, such as app users without specific products, and tailor experiences accordingly.
- Author user stories and support quality assurance processes in collaboration with internal developers, QAs, and design teams.
- Drive personalization strategy by identifying testing opportunities and effectively communicating with partner teams.
- Create and maintain a personalization roadmap, including target audiences, campaign goals, and delivery timelines.
- Prioritize initiatives based on impact, feasibility, and stakeholder input.
- Manage stakeholder relationships by securing buy-in through data-driven storytelling, expectation management, and project tracking.
- Monitor live tests using Adobe Analytics and Salesforce Marketing Cloud to assess performance and optimize experiences.
- Present findings and test results to internal teams and leadership to inform future strategy.

*We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position. *Pay range for this role is between $43/hr - 49/hr CAD.

*This role is an existing vacancy.

📌 Personalization Strategy Manager (Toronto)
🏢 Insight Global
📍 Toronto