As Coconut's Senior Product Marketing Manager, you'll blend a knack for uncovering market insights with your expert storytelling skills to position our solution to win in the financial services industry. You're excited to become a go-to expert in our market by developing a deep understanding of our ideal customer profile, buying group, competitors and the unique value we deliver to help us generate pipeline and revenue for our business. In this role you'll get a chance to build strategies that support every stage of our funnel from new business all the way through to expansion.

You'll help us research and develop GTM playbooks that increase our penetration in key markets. You'll find unique ways to position our solution against competitors and equip our team with strategies and tools that help us stand out from the crowd. You'll also fully own our GTM strategy for new products that fuel growth within our customer base.

YOU'RE FIRED UP TO Research and build playbooks that help us win in the target segments and markets we care about Identify new opportunities to generate and retain revenue with insightful market research that influences our long-term product strategy and roadmap Support and contribute to sales enablement materials and marketing campaigns to capture new logos, and drive cross-sell and upsell within our customer base Build close relationships with our Sales, Customer Experience, Product and Marketing teams to ensure strong cross-functional alignment to support our GTM motion Create a listening strategy that ensures you're on top of trends in the market, challenges our customers care about, to ensure the voice of the customer is at the heart of everything you do 5+ years of experience in a marketing role, with at least 3 years of experience in Product Marketing,



preferably in B2B SaaS ~ Exceptional interpersonal and relationship building skills ~ Expert project management skills that can keep even the most complex product launches on track ~ Deep market research skills that help you turn ambiguous problems into tangible plans with estimated impact ~ Great listening skills with a passion for serving and understanding customers ~ Cabana Days" - our version of a versatile work week! Ability to do your job in a supported, but still flexible environment ~ Supported professional development, learning & career opportunities - be supported in your growth journey! ~ Regular 1:1 coaching with your leader and regular connection to a passionate executive team ~ Competitive Salaries - we pay fairly based on experience and expertise, not your ability to negotiate! Health & Dental Benefits, Virtual Care, & Disability top up - all starting from day 1!

Virtual mental health and EAP platform Opportunity to work remote - anywhere in Canada!

Tiki Bucks Incentive

Program - everyone is entitled to earn bonuses! Match customers with the right expert, at the right time, so no opportunity is lost.

Coconut

Software makes it effortless for customers to connect with their bank or credit union. Our appointment scheduling, queue management, and video banking solutions are used by leading financial institutions across North America, including RBC, Arvest Bank, Vancity, and Rogue Credit Union. Organizations that use Coconut benefit from a seamless customer experience that improves NPS, reduces wait times, and increases conversion rates.

The team at Coconut has ambitious growth plans to continue to scale the business to new heights by owning the North American market and delivering creative solutions to our customers. We foster a community that is unconditionally inclusive, and in return ask that our people contribute their differing perspectives, ideas and experiences for one common purpose: to advance the way people live and work in an environment of diversity, equity and inclusion and workplace belonging.

📌 Remote Product Marketing Senior Manager (Quebec City)
🏢 Coconut Software
📍 Quebec City