A fractional CFO and strategic finance partner for fast-growth ecommerce, CPG, and SaaS companies — driving cash flow optimization, margin improvement, and scalable financial strategy to fuel smarter growth.

Role Description

We are hiring a Sales Executive to own inbound demand and build outbound pipeline from first contact through booked, qualified conversations and eventually to closed audits. You will work high-volume inbound leads, run targeted outbound campaigns to enterprise prospects, qualify decisively, deliver value on every interaction, and ensure that leadership only spends time with reliable, qualified prospects.

- Respond to new booked leads immediately (minutes, not hours)
- Proactively work inbound leads that meet revenue thresholds
- Call, text, email, and follow up persistently and professionally
- Increase speed-to-lead, show rate, and qualification rate
- Execute targeted cold calling campaigns to enterprise eCommerce and CPG brands
- Build and manage outbound email sequences to high-value prospects




- Research and identify ideal-fit accounts within the $20–$80MM revenue range
- Personalize outreach using prospect's financials, growth signals, and operational blind spots
- Generate qualified meetings from outbound efforts alongside inbound pipeline
- Collaborate with leadership to refine enterprise messaging and ICP targeting

Qualifications
- 2+ years in BDR, SDR, or AE role selling B2B services
- Proven ability to run real discovery calls
- Strong phone presence and comfort with live calling
- Experience with outbound prospecting (cold calling and email sequences)
- Ability to follow scripts and adapt intelligently
- High emotional self-regulation and resilience
- Self-directed learner — you improve your own sales skills
- Strong written and verbal communication

Compensation
- Base + performance-based uncapped commission

📌 Sales Executive (Ottawa)
🏢 Seed Sales
📍 Ottawa