Overview

We are seeking a dynamic and results-driven Marketing Executive to join our team. This role is integral to expanding our market presence and building strong relationships with clients across various industries. The ideal candidate will possess a blend of sales expertise, strategic thinking, and excellent communication skills, especially in B2B sales and technology markets.

The Marketing

Executive will play a key role in business development, account management, and executing innovative marketing strategies to drive growth.

Responsibilities

- Develop and execute strategic business development plans to identify current market opportunities and expand existing client relationships.
- Lead outside sales efforts by engaging potential clients through direct outreach, networking, and industry events.
- Conduct negotiations with clients to close deals that align with company goals while ensuring customer satisfaction.
- Manage key accounts by providing exceptional customer service, understanding client needs, and delivering tailored solutions.
- Drive B2B sales initiatives by promoting our products and services in targeted industries, including technology sales.
- Utilize analysis skills to interpret market data, track sales performance, and refine strategies for better results.
- Leverage CRM tools such as Salesforce to manage leads, track interactions, and maintain accurate records of customer engagement.




- Collaborate with marketing teams to develop campaigns that increase brand awareness and generate leads.
- Maintain up-to-date knowledge of industry trends, competitors, and emerging technologies relevant to our offerings.
- Support the creation of marketing materials and presentations tailored for diverse audiences.

Qualifications

- Proven experience in outside sales, business development, or account management, preferably within B2B or technology sectors.
- Strong negotiation skills with a track record of closing high-value deals.
- Excellent analysis skills for interpreting market data and sales metrics.
- Familiarity with CRM platforms such as Salesforce is preferred.
- Demonstrated ability in marketing, especially in developing strategic campaigns that drive engagement.
- Exceptional communication skills in both English and French(verbal and written).
- Customer-focused mindset with a commitment to providing outstanding customer service throughout the sales process.
- Ability to work independently, manage multiple priorities, and adapt quickly in a fast-paced environment. Join us as a Marketing Executive to leverage your sales expertise, build meaningful client relationships, and contribute significantly to our company's growth trajectory.

Pay: From $36,000.00 per year

Work Location: Hybrid remote in Halifax, NS B3S 1C2

📌 Sales & Marketing Executive (Halifax Regional Municipality)
🏢 Verdapack Eco packaging solutions
📍 Halifax Regional Municipality