Red Cat Marketing Inc. (RCM) is a boutique marketing agency serving primarily B2B (and some B2C) Clients across Canada and the U.S, celebrating 22 years. We’re looking for a Senior Marketing Manager who combines strategic thinking, hands-on paid advertising expertise and confident Client management.

This is a hands-on role for someone who understands how the pieces of marketing fit together. You’ll develop and execute Client strategies, manage paid campaigns, oversee projects and guide a junior team member, while contributing to content, social, email, reporting and new business.

This is a 14-month maternity leave contract starting mid / late November, with potential to extend based on business needs.

Strategy

- Develop and execute marketing, brand and social media strategies aligned with Client business objectives
- Translate business goals into clear priorities, channel strategies and actionable plans
- Write creative briefs and brief internal and external teams
- Identify gaps and opportunities across a Client’s marketing ecosystem using research, analytics and industry knowledge
- Stay current on marketing trends, platform changes and emerging opportunities, including AI
- Support current business through strategy, proposals and kick-off presentations

Paid Advertising

- Build and manage paid strategies across LinkedIn, Meta and Google Ads from the ground up, not just maintain existing campaigns
- Set campaign objectives, audiences, structures, formats, budgets and bidding strategies
- Lead setup, launch and ongoing optimization of targeting, creative, budgets, bidding and structure
- Monitor performance, pacing and KPIs, turning results into data-driven recommendations




- Implement conversion tracking, measurement and attribution across the B2B funnel
- Troubleshoot platform issues and ensure campaigns follow current best practices and ad policies
- Use advanced Excel/Google Sheets, Google Analytics and AI-powered tools to analyze, report and work more efficiently
- Manage multiple accounts and campaigns with strong organization and attention to detail

Account Management

- Act as a key Client contact and build solid, trusted relationships
- Lead Client meetings, presenting strategy, performance insights and recommendations to senior stakeholders
- Proactively identify opportunities to add value
- Coordinate across Clients, internal team members and external vendors
- Manage timelines, budgets and deliverables across multiple accounts, delivering on time, on budget and to a high standard
- Manage and mentor an Account Coordinator, including briefing, workload oversight, approval of hours and development feedback

Supporting Responsibilities

- Content: Light copywriting and editing for websites, social, blogs, case studies, newsletters and ads
- Social Media: Overseeing content creation, scheduling, community management and outreach
- New Business: Supporting proposals, discovery and industry events
- Fundraising & Events: Supporting Client events,



including photo/video and third-party coordination
- AI: Using tools like ChatGPT and Claude effectively and staying current on how AI is changing marketing and search

Requirements

- Minimum 5+ years of marketing experience, ideally agency-side
- B2B experience (mandatory)
- Extensive hands-on experience with paid LinkedIn, Meta and Google Ads (mandatory)
- Strong grasp of paid media strategy, structure, targeting, optimization and reporting (mandatory)
- Proven experience developing and executing marketing strategies
- Proven Client management experience, plus experience managing junior staff
- Strong analytical, reporting, writing and editing skills
- Highly organized, proactive and able to manage multiple priorities independently
- Comfortable with AI tools and emerging marketing technology
- Experience with DemandSense and email platforms such as Kit are an asset
- Must be based in Canada and available during Eastern Time business hours (we serve Clients coast to coast)

The Right Fit

You think strategically, manage confidently and execute effectively. You don’t need to do every task yourself, but you understand how the work comes together: you can assess a Client’s business challenge, build a strategy, determine where paid media fits, interpret results and clearly communicate next steps. You’re curious, commercially minded, comfortable taking ownership and great at building relationships with Clients and your team.

Please send your CV and cover letter stating why you’re the right fit to [email protected].

Salary range: $75,000 - $85,000

📌 Senior Marketing Manager: Strategy, Paid Advertising & Account Management (Remote) (Canada)
🏢 Red Cat Marketing
📍 Canada