Who you are

- Experience: 5+ years of product management experience, with a minimum of 3 years focused on Ad Technology, monetization, or similar domains in the mobile or gaming space

- Ad Tech Knowledge: Strong understanding of the mobile advertising ecosystem, including ad mediation, ad networks, SDKs, DSPs, SSPs, ad exchanges, and programmatic advertising

- Analytical Skills: Excellent analytical and quantitative skills; ability to use data and metrics to back up assumptions and drive product decisions.

Required experience writing SQL queries to extract data and articulate your analysis

- Communication: Exceptional written and verbal communication skills, with the ability to describe complex technical concepts to a non-technical audience

- Technical Aptitude: Ability to work closely with engineering teams and discuss technical trade-offs

- Experience working on ad technology systems either on the buy or sell side of the industry (DSP or SSP)

- Experience working on games or in the free-to-play mobile market

- Prior experience with ad platform integrations and third-party vendor management

- B.S. or M.S. in Computer Science, Engineering, Finance/Economics or a related field

What the job involves

- We are seeking a Senior Product Manager with experience in Ad monetization or Ad Technology systems to shape, execute & distribute our Ad Technology SDK across 50+ Games at Zynga!

- This role specializes in key aspects of our product lifecycle, building customized ad formats for our games and delivering experiments, readouts and optimizations

- This role requires a blend of product management and ad monetization experience

- Ideal candidates should have experience working on monetization/payments systems and should be deeply familiar with how games balance engagement with IAA/IAP monetization





- Lead experiments for our Advertising platform from experiment design through analysis and rollout -> fine-tuning supply and demand side features that impact how our players see ads, and how we price them

- Support the distribution and updates of our SDK releases across 50+ games through different studio build paths

- Execute against our product strategy customizing game-side logic on ad loading, surfacing and trigger points

- Identify problems or areas of optimization with our core ad serving logic, and design new solutions that challenge our product's status quo

- Maintain a pulse on the rapidly evolving Ad Tech landscape, including new ad formats, platform requirements, and privacy changes

- Help us develop 0-1 systems, including automating our SDK upgrades through build pipelines

- Support our live operations business lines on an ongoing basis, providing technical insight and expertise into how to fix problems and triage issues

- Conduct market research, competitive analysis, and user interviews to identify new product opportunities and improvements

Benefits

- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support

- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program

- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies

- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

- TRANSIT ADVANTAGES - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

📌 Senior Product Manager (Toronto)
🏢 Zynga
📍 Toronto