A Social Marketing Manager (or Social Media &

- Digital Marketing Manager) builds, manages, and executes online brand strategies to grow audiences, drive engagement, and generate business leads.

Core Responsibilities

- Strategy &
- Content:

Develops multi-channel social media calendars across platforms like Instagram, TikTok, LinkedIn, Meta, and YouTube.

- Community Engagement: Responds to comments and direct messages, monitors brand mentions, and builds relationships with influencers or partners.

- Paid Advertising: Plans and optimizes paid social campaigns, display ads, and retargeting efforts.

- Analytics &

- Reporting:

Tracks key performance indicators (KPIs) like reach, engagement, and website traffic to present insights to leadership.

Key Skills &

- Qualifications

- Education: A bachelor’s degree in Marketing,



Communications, Business, or Journalism.

- Technical Tools: Proficiency with platforms like Sprout Social, Hootsuite, Meta Ads Manager, GA4, and Canva or Adobe Creative Suite.

- Core Competencies: Strong copywriting, visual storytelling, data analysis, and project management.

Pay: $65,000.00-$75,000.00 per year

Benefits

- Dental care

- Disability insurance

- Life insurance

- In office parking

- Wellness program

Education

- Bachelor's Degree (required)

Experience

- Technical Tools: 1 year (required)

- data analysis, project management: 1 year (preferred)

Work Location: In person

📌 Social Marketing Manager (Gloucester)
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📍 Gloucester