JOIN OUR TEAM AS DIRECTOR, MARKETING TECHNOLOGY & EXPERIENCE Position Details Position Title: Director, Marketing Technology & Experience Employment Type: Full-time, Permanent (Vacancy) Reports to: VP, Digital Innovation & Technology Direct Reports: 3 Salary Range: $125,000 - $140,000 annually with perks and 4 weeks paid vacation Work Location: Toronto Work Environment: UNICEF Canada currently operates under a Fixed-Hybrid model that requires team members to attend the office at least 2 days/week (Tuesday & Wednesday) Why UNICEF & UNICEF Canada? The Opportunity The Director, Marketing Technology & Experience leads the strategy, development, and optimization of UNICEF Canada’s donor and marketing technology ecosystem. This role is responsible for advancing personalization, automation, and digital engagement capabilities, enabling the activation of data and insights to drive donor growth and fundraising performance. Reporting to the Vice President, Digital Innovation & Technology, the Director oversees the platforms and capabilities that power UNICEF Canada’s fundraising and supporter engagement, including CRM and marketing automation platforms, website infrastructure, and digital supporter journeys. This role owns the end-to-end CRM ecosystem, including Raiser’s Edge NXT, Salesforce Nonprofit Cloud (NPC), Salesforce Marketing Cloud, and Engaging Networks, ensuring these platforms are strategically aligned, integrated, and optimized to support donor lifecycle management and fundraising performance. Working closely with Fundraising, Data & Insights, and Operations teams, this role translates fundraising strategy and data-driven recommendations into technology-enabled digital solutions and leads the team responsible for the delivery and quality of digital campaigns and online experiences. Key Accountabilities CRM and Marketing Technology Strategy (30%) This role owns the end-to-end CRM ecosystem, including Raiser’s Edge NXT, Salesforce Nonprofit Cloud (NPC), Salesforce Marketing Cloud, and Engaging Networks, ensuring these platforms are strategically aligned, integrated, and optimized to support donor lifecycle management and fundraising performance. Define and lead a multi-year transformation roadmap for marketing technology and personalization capabilities, ensuring technology decisions align with fundraising and donor engagement strategies. Define the target-state architecture and operating model across CRM and marketing platforms, ensuring seamless integration between Salesforce NPC, Marketing Cloud, Engaging Networks, and legacy systems during transition Drive alignment between CRM, marketing automation, and digital platforms to enable consistent segmentation, personalization, and campaign execution Provide strategic leadership on personalization, automation, and experimentation to inform fundraising strategy and supporter engagement. Lead adoption and change management of marketing technology platforms across fundraising and operational teams, enabling partners to leverage tools for improved supporter engagement and operational efficiency. Monitor emerging technologies and digital engagement trends, identifying opportunities to elevate fundraising performance and supporter experience. Champion a culture of data-driven experimentation and optimization across digital fundraising and supporter engagement programs.



Donor Journey & Campaign Enablement (25%) Partner with Fundraising stakeholders to design and launch digital campaigns through scalable personalized email programs, automated journeys, and tech-enabled engagement solutions. Ensure CRM and marketing platforms enable end-to-end donor journeys, leveraging integrated data, segmentation, and automation across Salesforce NPC, Marketing Cloud, and digital engagement platforms Establish performance measurement frameworks and collaborate with stakeholders to monitor campaign effectiveness and optimize supporter experiences. Provide technical enablement for conversion rate optimization (CRO) initiatives by supporting experimentation and user experience improvements across key digital fundraising touchpoints, including donation pages, campaign landing pages, and supporter journeys. Fundraising Platform Operations & Governance (25%) Oversee the operation, optimization, and governance of UNICEF Canada’s supporter platforms, including CRM platforms (Raiser’s Edge NXT, Salesforce Nonprofit Cloud), marketing automation platforms (Salesforce Marketing Cloud, Engaging Networks), website infrastructure, and digital fundraising systems. Own platform governance, configuration, and optimization across CRM and marketing systems to ensure data integrity, campaign effectiveness, and operational reliability Ensure consistent data flow and synchronization between CRM, marketing platforms, and digital engagement tools to support accurate reporting and segmentation Oversee transition and coexistence strategies between legacy and future-state platforms during CRM and marketing technology transformation Ensure platforms operate reliably, securely, and in alignment with accessibility and regulatory requirements, including AODA, PIPEDA, CASL, Quebec Law 25 standards, as well as other applicable legislation. Lead the technical optimization of UNICEF Canada’s website for SEO visibility, AI-powered discovery, performance, and accessibility, including site architecture improvements that strengthen digital fundraising and supporter engagement. Establish a set of service standards, operational processes, and SLAs to ensure digital platforms effectively support organizational priorities. Establish quality assurance frameworks to ensure digital campaigns, donation experiences, and supporter journeys meet organizational standards for accuracy, accessibility, and usability. Lead relationships with external vendors and technology partners supporting digital platforms, website infrastructure, and campaign delivery. Cross-Team Partnership & Collaboration (10%) Partner closely with the Director, Data & Insights to ensure digital engagement platforms integrate effectively with CRM systems, donor data, and reporting tools. Translate fundraising and marketing campaign requirements into scalable digital solutions and proactively share recommendations with stakeholders on platform capabilities and optimizations.



Coordinate with Donor Engagement & Administration teams to ensure donor data management, payment processing systems, and supporter engagement processes remain aligned with organizational priorities. People Leadership (10%) Lead and develop the Marketing Technology team responsible for CRM transformation, digital campaign delivery, email programs, platform configuration, and website updates. Foster a collaborative team culture focused on delivery excellence, innovation, and continuous improvement. Build team capabilities to support evolving digital fundraising strategies and emerging marketing technology capabilities. Qualifications University degree in Information Technology, Marketing Technology, Digital Strategy, Business, or a related field. Minimum 8–10 years of progressive experience managing digital ecosystems and marketing automation tools. Strong experience with CRM and marketing automation ecosystems, including Salesforce Nonprofit Cloud (NPC), Salesforce Marketing Cloud, Raiser’s Edge NXT, Engaging Networks, or similar platforms Experience supporting digital transformation initiatives, marketing technology implementations, or platform modernization programs is considered an asset. Strong experience working with technology platforms including Salesforce Marketing Cloud, Engaging Networks, Content Management Systems (CMS) such as Drupal, or digital experience platforms like Optimizely. Experience leading major website redesign and rebuild initiatives, ensuring scalable architecture and deep integration with CRM and marketing technology platforms. Proven experience using technology, automation, and digital engagement platforms to accelerate fundraising performance, supporter engagement, and ROI. Familiarity with personalization strategies, audience segmentation frameworks, and next-best-action approaches to improve donor engagement and campaign performance. Strong communication skills with the ability to translate fundraising and marketing objectives into scalable digital solutions. A COMMITMENT TO WELLNESS Fixed hybrid work environment to balance connection and collaboration with the work-life integration needs of our team Minimum 4 weeks of annual vacation (increases with time served) & 1 additional day per year of service (max 30) 10 paid sick days & 2 personal days 9 to 11 employee wellness days – an additional series of pre-set days off, given annually to further extend long weekends Discounted rate for a GoodLife gym membership Our Commitment to Inclusive Workplaces & Recruitment At UNICEF Canada, we believe strongly in personal connections and our hiring process is entirely human-driven. We do not use AI or automated systems to review applications or conduct interviews. Each candidate is evaluated by our experienced team to ensure a fair and thoughtful hiring experience. How to Apply Please submit your resume and cover letter as one document to by 11:59PM EST on April 14, 2026. Please reference Director, Marketing Technology & Experience in the subject heading. UNICEF Canada thanks all applicants for their interest in this opportunity, however, only those selected for an interview will be contacted. Consistent with our Child Safeguarding Policy, all successful candidates must receive clearance by a police background check (including a vulnerable sector screen).

📌 Director, Marketing Technology & Experience - $125,000 - $140,000 A Year (Mississauga)
🏢 UNICEF Canada
📍 Mississauga