OverviewStackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI‑powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey.What You’ll Be DoingVertical GTM Leadership: Own the go‑to‑market strategy for priority industry verticals, primarily travel and auto, and expand to additional verticals as the role grows.Travel and Auto Vertical Strategy: Build and execute tailored GTM strategies for travel and automotive brands, agencies, and partners that activate media programmatically.Positioning and Messaging: Develop clear and differentiated positioning and messaging for StackAdapt’s solutions within the travel and auto verticals and other key industries, speaking to the needs of agencies, platforms, and end advertisers.Market and Competitive Insight: Lead market research and competitive analysis for the travel and auto solutions landscape in programmatic, identifying opportunities, risks, and whitespace to refine StackAdapt’s offering and narrative.Launch and Lifecycle Management: Plan and execute launches and enhancements that are specific to vertical needs, from campaign tools and workflows to measurement, compliance, and data partners.Cross‑Functional Collaboration: Work closely with product, sales, trading, partnerships, content, and demand generation to ensure tight alignment on vertical strategy and priorities, including robust partnership with travel and auto‑focused sales teams.Metrics and Reporting: Define and track KPIs for vertical initiatives, including adoption, win rates, revenue contribution, and pipeline health, and report back insights with clear recommendations.What You’ll Bring to the Table5+ Years in B2B Product Marketing – Experience in B2B product marketing, segment marketing, or vertical marketing, ideally in adtech,



martech, SaaS, or data‑driven products, with exposure to programmatic advertising and the travel or automotive industries.Travel and Auto Vertical Experience in Programmatic:Hands‑on experience within the travel or automotive advertising ecosystem.Background at a travel or automotive agency, consultancy, ad platform, or in‑house role serving travel brands or automotive manufacturers and dealerships.Robust understanding of travel booking cycles or automotive purchase funnels, seasonal trends, consumer intent data, and stakeholder dynamics across brands and agencies.Programmatic and Digital Advertising Knowledge – Solid understanding of programmatic buying, audience targeting, measurement, and how travel and auto advertisers use digital channels across the funnel.Entrepreneurial Mindset – Comfort operating in a new and evolving function, with a bias to action, testing, and iterating to unlock growth in strategic verticals.Analytical and Strategic Thinking – Ability to synthesize market trends, customer input, and performance data into clear recommendations that influence product and commercial decisions.Collaboration Skills – Proven success partnering with sales, product, and leadership to build alignment and deliver measurable business impact. Experience supporting specialized teams such as political or public sector is a plus.Communication Skills – Excellent written and verbal communication skills, confident building narratives for both internal stakeholders and external clients across travel, automotive,



and other vertical accounts.CompensationOntario Salary Band: $76,000 CAD – $90,250 CAD. Base salary only; eligibility for bonuses, commissions, equity awards, and a comprehensive perks package. Final compensation determined by experience, skills, location, and other business factors.Benefits & PerksHighly competitive salaryRetirement/401K/pension savings globallyCompetitive paid time off packagesAccess to a comprehensive mental health care programHealth benefits from day one of employmentWork‑from‑home reimbursementsOptional global WeWork membership for those who want a change from the home office and hubs in London and TorontoRobust training and onboarding programCoverage and support of personal development initiatives (conferences, courses, books, etc.)Access to StackAdapt programmatic courses and certifications to support continuous learningAn awesome parental leave programA friendly, welcoming, and supportive cultureSocial and team eventsEEO StatementStackAdapt is a diverse and inclusive team of collaborative, hardworking individuals. No matter who you are, where you are from, who you love, follow in faith, disability status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know. We use artificial intelligence (AI) to streamline resume reviews and assess fit; we do not use AI to make final hiring decisions.About StackAdaptWe’ve been recognized for our diverse and supportive workplace, high‑performing campaigns, award‑winning customer service, and innovation. Awards include G2 Top Software for 2026, 2026 Best Workplaces™ for Young Talent and in Canada by Great Place to Work®, and #1 DSP on G2 with leadership in multiple categories including Cross‑Channel Advertising.#J-18808-Ljbffr

📌 Product Marketing Manager Ii- Travel And Auto - C$76,000 - C$90,250 A Year (Toronto)
🏢 StackAdapt
📍 Toronto