Key Duties & Responsibilities Data Analysis & Strategic InsightsOwn global marketing data analysis, delivering actionable insights and recommendations to inform strategic decision‑making.Partner closely with the Vice President, Global Marketing & E‑Commerce to translate data into clear, impactful business strategies.Conduct ad‑hoc analyses to address specific business questions and support decision‑making across the organization.Proactively identify trends, opportunities, and efficiencies by leveraging multiple data sources.Campaign Performance & OptimizationLead end‑to‑end campaign performance analysis, translating findings into data‑driven recommendations for optimization and growth.Evaluate marketing effectiveness and continuously refine strategies to improve ROI and conversion.Customer Segmentation & Advanced AnalyticsDevelop and enhance customer segmentation models using behavioral and transactional data.Provide recommendations on advanced data modeling approaches (e.G., attribution modeling, marketing mix modeling) in collaboration with senior analytics stakeholders.Data Governance & IntegrityEstablish and enforce marketing data governance standards, including tagging frameworks (e.G., UTM parameters, platform tagging) to ensure accurate attribution and reporting.Provide technical guidance to marketing teams on proper tracking implementation and best practices.Plan and conduct regular data audits to ensure accuracy, consistency, and readiness for data warehouse integration.Reporting & VisualizationDesign and deliver dashboards and reports in BI tools (e.G., Looker) to provide clear visibility into campaign performance and key KPIs.Translate complex datasets into intuitive,



actionable insights for stakeholders.SQL & Data Modeling SupportWrite SQL queries to support deep‑dive analyses and data exploration.Support enhancements to the Looker data model to improve reporting accuracy and usability.Process Improvement & InnovationIdentify and implement opportunities to improve data collection, reporting processes, and workflow efficiency.Evaluate and integrate current tools, technologies, and data sources to enhance marketing analytics capabilities.Skills & ExperienceBachelor's degree in Marketing, Business, Analytics or equivalent experience.4+ years of professional experience in a data‑focused marketing analytics role.Thorough practical experience of marketing and digital data across all types of online and offline media channels.Strong analytical and diagnostic skills with statistical rigor and the ability to craft actionable recommendations.Must have hands‑on experience with digital analytics and e‑commerce platforms and data (Google Analytics, Google Ads, Meta, Heap, etc.) with experience in digital tagging and data fundamentals.Experience with Looker or other business intelligence software.Experienced writing SQL queries and an understanding of relational databases.Excellent communication and presentation skills with the ability to articulate complex data insights and findings driving alignment on data‑driven decisions.Demonstrates the ability to collaboratively work with stakeholders from various functional teams and seniority levels, from Marketing Coordinators to the VP or President.Must be curious, detail‑oriented, and have strong organizational and documentation skills.Compensation Base Salary Hiring Range: $85,000.00 - $100,000.00 CAD annually. Final salary offered will fall within the posted salary range and will vary based on the candidate’s skills, experience and qualifications.What Do We Offer You?Competitive Total Rewards Package, including exclusive travel perks.Additional days off, including on your birthday.Vacation time for you to recharge.Enhanced Parental Leave.Meaningful Employee Recognition Program.Learning and Growth Opportunities.Employee Resource Groups.Equal Opportunity Employer G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.#J-18808-Ljbffr

📌 Senior Marketing Data Analyst - C$85,000 - C$100,000 A Year (Toronto)
🏢 G Adventures
📍 Toronto