All JobsEvent Marketing ManagerAbout BigGeoBigGeo is the Spatial Cloud. We help companies manage and access the world's spatial data. Any size, any slice, any insight. Delivered in seconds.We're building something that hasn't been around before: a new layer of the internet where the "where" and "when" behind every decision is instantly clear, programmable, and actionable. Our platform removes the complexity that has kept spatial data locked in silos for decades, and replaces it with speed, precision, and control.We're a Calgary-based company, early and moving fast, with real customers, real infrastructure, and a clear point of view on where the world is going.Why BigGeo Exists and Why People Build HereMost companies are spatially blind. They know what their data says, but not where or when things actually happen. That gap costs real money, creates real risk, and limits what AI can actually do in the physical world. BigGeo exists to close that gap. We're not building another tool. We're building the rails that connect the planet's moving data to the systems that run the world. That's a big problem, and it takes people who care about doing things right, not just fast.People build here because:The problem is real and the category is open. We're not competing for the middle of an existing market. We're defining a current one. Your work shapes what the category becomes.Your fingerprints are on the architecture. We're at the stage where the decisions you make today become the foundation tomorrow. What you ship matters.We run on clarity, not politics. We move with purpose. No bureaucratic drag, just a team that agrees on the mission and gets to work.You'll grow fast because the problems are hard. Spatial data at scale is a genuinely difficult domain. If you want to be stretched, you'll be stretched.We're building for longevity. We're not chasing hype cycles. We're building infrastructure, the kind that compounds in value over time and earns the trust of the companies that depend on it.The RoleBigGeo is seeking an Event Marketing Manager to turn events into a strategic, measurable marketing channel for the Spatial Cloud.This role owns more than event logistics. You will help determine where BigGeo should show up, why we should be there, who we need to reach, and what we need to do before, during, and after each event to make the investment count.You will build and manage BigGeo's event strategy and calendar, evaluate conferences and sponsorship opportunities, identify speaking opportunities, develop audience and account strategies, and partner closely with Sales and Marketing to generate awareness, meetings, qualified conversations, and measurable business opportunities.You will own the complete event journey—from opportunity assessment and planning through execution, lead capture, follow‑up, attribution, and performance analysis.This is a high‑ownership role for someone who combines strategic thinking with detailed execution and believes events should be managed as a measurable growth channel rather than a collection of isolated activities.What You Will Build and OwnAs Event Marketing Manager, you will build the systems and programs that determine how BigGeo shows up in the market through events.You will build and own:BigGeo’s event strategy and event calendarFrameworks for evaluating conferences, trade shows, sponsorships, and other event investmentsEnd-to-end planning and execution for priority eventsSpeaking and thought‑leadership opportunity identificationEvent budgets, vendors, timelines, logistics, and deliverablesTarget audience and account strategies for priority eventsPre-event marketing and meeting‑generation programsEvent experiences designed to make BigGeo distinctive and memorableLead capture and post-event follow‑up coordinationEvent performance, attribution, and ROI reportingRecommendations for which events BigGeo should repeat, expand, test, or stopRepeatable event playbooks and operating processesAI-enabled workflows for event research, targeting, planning, communications, reporting, and optimizationYour work will turn events into an increasingly informed and repeatable marketing investment rather than a series of one‑time activities.Key ResponsibilitiesEvent Strategy and InvestmentBuild and maintain BigGeo’s event strategy and calendar across conferences, trade shows, sponsorships, speaking opportunities, and other relevant industry eventsResearch and evaluate potential events based on audience relevance, strategic fit, commercial opportunity, category‑building potential, cost, and expected outcomesDefine the purpose and success criteria for priority events before investment decisions are madeRecommend where BigGeo should participate, sponsor, speak, attend, expand its presence, or choose not to investContinuously improve event selection using performance data and lessons from previous eventsEvent Planning and ExecutionOwn event programs from initial planning through on‑site execution and post‑event completionManage budgets, vendors, venues, sponsorship deliverables, timelines, logistics, registrations, shipping, and other operational requirementsCoordinate internal teams so responsibilities, deadlines, messaging, and event objectives are clearAnticipate risks and resolve issues before they affect executionMaintain a high standard for how BigGeo shows up at every priority eventAudience and Meeting StrategyDefine target audiences and priority accounts for major events in partnership with Sales and MarketingBuild strategies to create awareness and engagement before events beginDevelop pre‑event campaigns that encourage relevant prospects, customers, partners, and industry participants to engage with BigGeoBuild programs designed to generate qualified meetings and conversationsCoordinate schedules and meeting priorities so the BigGeo team arrives with a clear plan for who it wants to reach and whySpeaking and Thought LeadershipIdentify conferences, panels, presentations, workshops,



and other opportunities where BigGeo can contribute to important industry conversationsCoordinate speaking submissions and supporting materialsWork with Marketing, leadership, Product, and technical subject‑matter experts to identify strong topics and narrativesLook for opportunities to establish BigGeo and the Spatial Cloud within relevant technology, data, AI, and industry conversationsLead Management and Follow‑UpEstablish clear processes for capturing event interactions, leads, meetings, and relevant account informationCoordinate with Sales and Marketing so priority conversations receive timely and appropriate follow‑upEnsure event data is captured consistently enough to support attribution and performance analysisTrack progression from event engagement into qualified conversations and business opportunitiesIdentify gaps in follow‑up and improve the process across future eventsMeasurement and OptimizationDefine meaningful performance measures for each event based on its purposeTrack event investment, attendance, engagement, meetings, qualified conversations, opportunities, and other relevant outcomesBuild post‑event reporting that clearly communicates what happened, what was learned, and whether the investment delivered valueDevelop an increasingly clear view of event attribution and ROIUse performance data to recommend where BigGeo should invest nextPartner with Marketing and Sales to continuously improve event strategy and executionAI‑Enabled Event OperationsUse AI to accelerate event discovery, research, and chance assessmentApply AI to audience research, account targeting, planning, communications, and campaign developmentExplore AI‑assisted approaches to logistics, project management, reporting, and performance analysisUse AI to identify patterns across previous event performance and improve future investment decisionsContinuously experiment with new AI workflows that improve the speed and quality of event operationsTechnology and ToolsThe Event Marketing Manager will work across modern marketing, sales, event, analytics, and AI environments.Relevant tools and environments may include:Event and conference management platformsCRM and marketing automation systemsCampaign and email marketing platformsLead capture and meeting scheduling toolsAnalytics, attribution, and reporting platformsProject and budget management toolsPresentation and creative collaboration toolsModern AI assistants and research toolsAI‑supported targeting, communication, analysis, and reporting workflowsOperational collaboration happens through Slack, Google Workspace, and Monday.The exact technology stack will evolve. What matters is your ability to build clear processes, use data effectively, and adopt tools that improve event execution and decision‑making.What You BringRequired ExperienceExperience planning and executing conferences, trade shows, sponsorships, experiential marketing, or comparable event programsStrong project management and organizational skills with the ability to manage multiple timelines, stakeholders, and deliverablesExperience managing event budgets, vendors, logistics, and external partnersA commercial mindset and genuine interest in connecting event activity to measurable marketing and business outcomesAbility to evaluate event opportunities strategically rather than treating every event as equally valuableExperience working across Sales, Marketing, leadership, and other internal stakeholdersStrong communication and stakeholder management skillsAbility to move between strategic planning and detailed hands‑on executionComfort operating with autonomy and adapting as priorities changeStrong attention to detail and ability to anticipate operational risksAbility to use data and performance insights to make recommendations about future event investmentsPractical fluency with modern AI tools and curiosity about using AI across research, targeting, planning, communications, reporting, and optimizationPreferred ExperienceExperience in B2B marketingExperience with technology, SaaS, data, infrastructure, or developer-focused companiesExperience building event programs that support enterprise sales or account‑based marketingExperience developing pre‑event campaigns and meeting‑generation strategiesExperience with event attribution, pipeline measurement, or ROI analysisExperience identifying and securing speaking or thought‑leadership opportunitiesExperience building repeatable event playbooks, processes, or measurement frameworksExperience supporting events across multiple industries, audiences, or geographic marketsFamiliarity with AI, spatial technology, geospatial data, or emerging technology categoriesTechnology, SaaS, or data experience is helpful but not essential. Strong event judgment, execution, and the ability to connect investment to measurable outcomes are more important.How This Role Contributes to the Spatial CloudDefining the Spatial Cloud requires BigGeo to be present in the conversations, industries, and communities where the future of spatial data, infrastructure, and AI is being shaped.The Event Marketing Manager determines where those opportunities exist and how BigGeo can make them count.Your work will put BigGeo in front of the right audiences for clear strategic reasons. You will create opportunities for people to encounter the Spatial Cloud, understand what it makes possible, meet the team building it, and begin conversations that can lead to partnerships, adoption, and business opportunities.By measuring what happens after each investment,



you will also help BigGeo develop an increasingly clear understanding of which events, audiences, formats, and experiences create meaningful results.Success means BigGeo is showing up at the right events, in front of the right people, for the right reasons.Work Environment and CollaborationBigGeo operates in a collaborative startup environment where people are expected to take ownership, move quickly, communicate clearly, and contribute beyond narrow functional boundaries when needed.The Event Marketing Manager will work closely with Marketing, Sales, Growth, Product, technical subject‑matter experts, and company leadership.You will have significant ownership of event recommendations and execution. That means being comfortable making decisions with incomplete information, establishing structure where it does not yet exist, and moving between strategic planning and hands‑on execution.Events also require flexibility. Priorities, schedules, logistics, and opportunities can change quickly, and this role requires someone who can adapt while maintaining strong organization and attention to detail.Travel will be an inherent part of supporting priority conferences, trade shows, and other events.AI is part of how BigGeo works. You will be expected to continually explore how contemporary AI systems can improve research, planning, targeting, communications, reporting, and decision‑making.Success MetricsSuccess in this role means establishing events as a deliberate, measurable marketing channel where investment decisions are tied to clear audiences, objectives, execution plans, and business outcomes.First 30 Days — Understand, Assess, and Build the FoundationBy the end of your first 30 days, you will:Develop a strong working understanding of BigGeo, the Spatial Cloud category, priority audiences, industries, accounts, and go‑to‑market objectivesReview the existing and proposed event calendar, commitments, sponsorships, budgets, and upcoming opportunitiesBuild working relationships across Marketing, Sales, Growth, Product, and leadershipEstablish an initial framework for evaluating potential events based on strategic relevance, audience quality, commercial opportunity, cost, and expected outcomesDefine clear objectives and success measures for upcoming priority eventsAssess existing event planning, lead capture, follow‑up, attribution, and reporting processes and identify the most important gapsIdentify relevant speaking and thought‑leadership opportunities within the upcoming event calendarEstablish AI‑enabled workflows for event research, planning, audience analysis, communications and reportingSuccess at 30 days:You understand where BigGeo is currently investing in events, why those investments are being made, who we need to reach, and what needs to improve to make events a more deliberate and measurable channel.First 60 Days — Own Priority Events and Drive EngagementBy the end of your first 60 days, you will:Independently own planning and execution for priority BigGeo events, including budgets, timelines, vendors, logistics, internal coordination, and deliverablesApply a consistent evaluation framework to new conference, sponsorship, and event opportunitiesDefine target audiences and priority accounts for major upcoming events in partnership with Sales and MarketingBuild and execute pre‑event campaigns designed to generate awareness, engagement, and qualified meetingsEstablish clear lead capture and post‑event follow‑up processes with ownership and timing defined across teamsBuild a repeatable post‑event reporting format covering investment, engagement, meetings, qualified conversations, opportunities, and lessons learnedDevelop an active pipeline of relevant speaking and thought‑leadership opportunitiesIntroduce at least one meaningful improvement to how BigGeo plans, promotes, executes, measures, or follows up on eventsDemonstrate practical use of AI to improve event research, targeting, communications, planning, or analysisSuccess at 60 days:Priority events have clear objectives, audiences, execution plans, and measurement. Sales and Marketing know who BigGeo wants to reach before an event begins, and event activity is producing organized follow‑up and measurable outcomes.First 90 Days — Establish Events as a Measurable Marketing ChannelBy the end of your first 90 days, you will:Establish and manage a prioritized event calendar with a clear rationale for BigGeo’s level of investment in each opportunityDemonstrate a repeatable end‑to‑end operating model covering event selection, objectives, audience targeting, promotion, meeting generation, execution, lead capture, follow‑up, and reportingProvide clear performance analysis for completed priority events and recommend which BigGeo should repeat, expand, reconsider, or stopDemonstrate measurable results from priority events through relevant indicators such as target‑account engagement, qualified meetings, follow‑up conversations, opportunities, or other defined business outcomesEstablish reliable event attribution and reporting practices that allow Marketing and leadership to make better investment decisionsDemonstrate that pre‑event planning is improving BigGeo’s ability to reach priority audiences and generate valuable conversationsBuild a repeatable strategy for identifying and pursuing speaking and thought‑leadership opportunitiesEstablish reusable event playbooks, templates, timelines, and measurement frameworks that reduce the effort required to execute future eventsUse performance data and AI‑assisted analysis to identify patterns and improve future event selection, targeting, and executionIdentify creative opportunities for BigGeo to stand out at the events that matter rather than relying on conventional event participationSuccess at 90 days:BigGeo is showing up at the right events, in front of the right people, for the right reasons. Events are generating stronger awareness, qualified conversations, and measurable business opportunities, and BigGeo has clear data to determine where it should invest next.#J-18808-Ljbffr

📌 Event Marketing Manager (Winnipeg)
🏢 BigGeo
📍 Winnipeg