Montreal, Canada; Toronto, CanadaAbout WPP MediaWPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.WPP is actively looking for an Senior Associate to join our Analytics team.At WPP, you will collaborate with a group of quick witted, humorous, and extremely dedicated coworkers and clients who are all passionate about digital media. The work environment is inviting. You will work in an open modern space where you will often find groups in casual brainstorming sessions sharing ideas and strategies for new initiatives. Everyone has a voice at WPP Analytics, and we are open to new ways of thinking, especially those that will contribute to the overall success of WPP. Opinions and ideas are always welcome, in fact they are encouraged!We believe in the power of digital media to transform the way businesses and consumers can interact.ResponsibilitiesDevelop dashboards and reports to track and optimize media campaign performanceUnder the leadership of senior analytics staff develop analytics plans for specific advertisersDeliver analytics across multiple accounts under the leadership of senior analytics and account staffAid in the development of business outcome indicators and quantitative media buying strategiesConceive and manage analytics projects while being mentored on best practicesDevelop analytics and insight presentations for clientsAct as the primary day‑to‑day contact on insights and analytics to digital and traditional media managers and clientsDraw on expertise of functional experts to continually develop skills and capabilitiesEssential QualificationsBachelor’s degree, preferably in Marketing/Business, Statistics, Economics, Operations Research, or related field. Prior experience in data extraction, manipulation, analysis and reportingUnderstanding of digital/media/marketing data sources and metrics preferred: Digital (e.G. Web, Social, Display, Search, Programmatic, etc.); Media (e.G. buying models, Impressions, GRP); Measurement analytics, Quantitative business measures (ROI, Churn, etc.); Statistics (Correlations, sample sizing, etc.)Prior experience in marketing analytics, consumer insights, programmatic media, ad serving platforms, media agencies, trading desks or relevant start‑ups.Working knowledge and proficiency in the use of data visualization tools such as Tableau, Datorama, etc.Basic understanding of cloud computing services such as Amazon’s Amazon Web Services (AWS), Google’s Google Cloud Platform (GCP) or Microsoft Azure.Hands‑on experience with data science languages or tools such as SQL, Big Query. Basic understanding of Python and R, etc.Possession of excellent communication and presentation skillsAbility to manage multiple projects, interact with senior management and clients, understand corporate strategy, and present actionable findingsHighly DesiredExperience in defining/designing/building/managing performance reporting.Experience in performance digital media such as programmatic, search or social.Basic understanding of cloud computing serverless frameworks in Cloud Platforms (Google Cloud Platform).Knowledge of social media listening or econometric modelling, or financial quantitative technical trading.Experience with statistically modeling in digital media and advertisingExperience with any of SQL scripting, Tableau,



or Big QueryExperience in digital analytics or marketing1‑2 years of 'hands on' experienceLife at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our advantages include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.While we appreciate all applications received, only those candidates selected for an interview will be contacted.The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications.$45,000 - $95,000 CADPlease read our Privacy Notice for more information on how we process the information you provide.#J-18808-Ljbffr

📌 Senior Associate, Reporting & Visualization - C$45,000 - C$95,000 A Year (Winnipeg)
🏢 WPP Media
📍 Winnipeg