Thumbtack helps millions of people confidently care for their homes. Thumbtack is the one app you need to take care of and improve your home - from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U. S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we'll build together.About The Growth Marketing Team We're a data-driven, highly cooperative team focused on driving sustainable customer growth across paid marketing channels. We combine performance rigor with creative experimentation to unlock meaningful contribution and deliver against Thumbtack's mission of helping homeowners and home professionals accomplish more.About The Role We're looking for a strategic, hands-on Growth Marketing Manager to drive core business performance and scale Thumbtack's rapidly growing Paid Social program across channels like Meta, You Tube, Tik Tok, Pinterest, and Reddit.You're a builder at heart: someone who owns their numbers, pushes ideas outside the current playbook, and has taken a channel or audience from 0 to 1 and made it stick, while collaborating with Creative, Analytics, Martech, and driving performance forward with AI and automation. If you love uncovering the next lever before anyone else sees it, this role is built for you.What You'll Do Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across platforms like Meta, You Tube, Tik Tok, Pinterest, and Reddit,



driving incremental customer growth and revenueIdentify and execute opportunities for channel expansion and unlocking new Social platforms to drive the next frontier of core customer growthDrive our end-to-end emergent Pro (B2 B) strategy and execution across Social channelsOwn in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practicesBuild and implement Paid Social testing roadmaps with cross-functional partners, driving a continuous test-and-learn approach across audiences, creative, and platformsOwn tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in resultsCollaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack's brand narrativeIn order to be successful, you must bring Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spendDeep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, You Tube, Tik Tok, Pinterest, and RedditProven track record of unlocking growth from new channels and tactics across creative, martech, and AI toolingStrong analytical chops, with experience in Excel/Google Sheets (pivot tables,



lookups) and hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworksConfident communicator with proven experience collaborating with multiple cross-functional partnersComfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and resultsExpected salary ranges For candidates living in Ontario and British Columbia, the expected total cash compensation (base salary + variable pay, if applicable) range for the role is currently $97,800 - $126,500.Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy.#J-18808-Ljbffr

📌 Growth Marketing Manager, Paid Social (Toronto)
🏢 Thumbtack
📍 Toronto