What we Offer:Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a yearExtended long weekends throughout the year with an additional day off each long weekendWellness & Tech benefits to support what’s most important to youBirthday leaveExtensive learning & development opportunities (15,000+ courses) and a Professional Development AllowanceLocal and global mobility within the Publicis Groupe networkOverviewJob Title:Data Activation CoordinatorDivision:Data and ProductReports to:Data Group DirectorIf you tick one of these boxes, then we could have the role for you!You’re a successful graduate of a college or university marketing program looking to focus your career in data and audience strategy using best‑in‑class digital platforms and tools.You’re a numbers‑driven and technically competent individual, ready to hone your skills and make your move into the high‑demand area of data‑driven media activation.You are a generalist media practitioner with a knack for numbers, capable of learning technical concepts and passionate about what this role has to offer.This exciting role will give you breadth of experience across the data activation and digital analytics landscape. In this role you will be responsible for applying audience strategies to paid media campaigns, transforming performance data into actionable insights that inform targeting, optimisation, and commercial outcomes. This includes measuring and analysing activated audiences, supporting paid media optimisation, and managing financial processes related to audience activation and billing.ResponsibilitiesYou will be responsible for key tasks acrosstwo main areas :Data & Audience StrategyWork with planning teams to turn campaigns into targetable audiences using best-in-class platformsApply audience strategies to paid media campaigns across platformsSupport activation of first‑, second‑,



and third‑party audiences in alignment with campaign objectivesTranslate audience performance insights into optimisation recommendations for planning and activation teamsEnsure audience strategies are effectively implemented and measured across paid media executionsReport on outcomes to ensure audience strategies meet and exceed client objectives and goalsFinance Process & Invoicing SupportSupport financial processes related to audience activation within paid media campaignsTrack activated audience volumes, usage, and delivery to ensure accurate billing inputsAssist with preparation, validation, and reconciliation of invoices related to activated audiencesPartner with finance, operations, and activation teams to ensure alignment between audience delivery, campaign performance, and invoicingInvestigate and resolve discrepancies related to audience activation costs or billingMaintain clear documentation and reporting to support financial accuracy and audit requirementsQualificationsExperience: EssentialGraduate of a university or college‑level media, marketing, advertising, or related programStrong numerical and analytical skills with an interest in data‑driven media activationAbility to interpret campaign and audience performance data and translate it into actionEffective written and verbal communication skillsAbility to cope under pressure and deliver to tight deadlines autonomouslyExperience: Nice‑to‑HavesExperience with or knowledge of paid media platforms, ad servers, or audience activation toolsFamiliarity with ad operations and ad‑tech platformsExposure to audience data, segmentation, or targeting strategiesExposure to financial reconciliation, invoicing,



or operational processes within media environmentsKey Performance IndicatorsAccuracy of audience performance and financial reportingEffective application of audience strategies to paid media campaignsImproved efficiency in reporting and invoicing processesQuality and actionability of insights and optimisation recommendationsImproved paid media and audience activation performanceWe’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.SalaryTransparency matters to us. The salary for this position is $40k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human‑first approach, where your experience and potential are recognized by people.Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work workplace that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world‑class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom; however, only those candidates selected for an interview will be contacted.#J-18808-Ljbffr

📌 Coordinator, Applied Data Science & Machine Learning - $40,000 A Year (Winnipeg)
🏢 Starcom
📍 Winnipeg