The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands‐on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.Job ResponsibilitiesCoordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on scheduleOwn and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliancePlan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platformsManage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channelsConduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisionsContribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performanceCoordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partnersBuild, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding,



placements, tracking and other platform requirementsSet up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reportingDevelop, maintain, and distributed ad trafficking schedulesDevelop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attributionCoordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirementsAnalyze test results and translate findings into actional recommendations to continuously improve the media strategyCollaborate internally with the marketing team to ensure channel specifications are provided to inform production needsTraffic assets to vendors and platformsOptimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectivesTrack media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgetsDevelop campaign reports and performance analyses and translate them into explicit insights and recommendationsBuild and maintain strong relationships with media vendors and serve as the primary point of contactCollaborate with both internal and external teams to ensure seamless delivery of paid media strategySupport other marketing initiatives as neededRequirements3+ years of experience in paid media, digital marketing,



media buying, performance marketing, or a related role2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting2+ years of hands‐on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.Post‐secondary education in marketing, communications, advertising, business, or a related fieldStrong communication and negotiation skillsStrong research skills and planning abilitiesCapable of balancing multiple campaigns, deadlines, platforms and stakeholdersWorking knowledge of Google Tag ManagerExperience developing, executing, evaluating A/B or other structured campaign testsHigh attention to detailCollaborative working style and the ability to work effectively with both internal and external teamsAbility to work independently and exercise good judgment while knowing when to seek input or escalation issuesGrowth‐minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behaviorExperience coordinating or purchasing traditional media would be considered an assetAgency experience would be considered an assetFind Your Freedom At StrideAt Stride, we're all about ensuring our team thrives as a valued member, look forward to:Commitment to Diversity, Equity and Inclusion across the employee career journey,An Employee Assistance Program where you can access counselling and coaching sessions,Focus on talent management, including career and skills development,Health & Wellbeing activities,Candidates who are offered a position will be required to complete pre‐employment checksWe are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

📌 Paid Media Specialist (Calgary)
🏢 Jumbo Interactive
📍 Calgary