This is a high-impact, high-visibility role with direct influence on pipeline and revenue. You’ll be the primary driver of BuildOps’ paid search program at a $1B+ SaaS company scaling aggressively in the commercial contracting space.We’re looking for a Growth Marketing Manager, SEM to own and scale our performance marketing engine across Google Ads, Microsoft Ads, and pay-per-click review platforms (e.G., Capterra, Technology Advice). You’ll be responsible for driving efficient, scalable growth across the full funnel—owning strategy, execution, and optimization—with a strong experimentation mindset focused on improving conversion across key landing pages.This role is ideal for a data-driven marketer who is equally comfortable in keyword strategy, bid management, targeting, on-site conversion rate optimization (CRO), creative testing, and experiment design. We want someone who can translate insights into clear stories and recommendations for marketing, cross-functional partners, and leadership.Key ResponsibilitiesSEMOwn SEM and PPC strategy, budgets, and bids across search engines and review sites with a focus on high-intent B2B demand.Lead keyword strategy across core use cases, industries, and competitor terms.Continuously refine audience targeting, including remarketing lists, customer lists, and intent-based segments.Own reporting on CPL, CVR, CAC, and pipeline contribution by channel, campaign, and segment in partnership with RevOps/MarOps.Build a structured experimentation roadmap in partnership with Senior Manager,



Demand Generation and other growth marketing team members.CROCollaborate with content and brand to align organic and paid keyword priorities and ensure messaging consistency.Lead conversion rate optimization across key pages. Define and prioritize experiments on landing pages, run A/B and multivariate tests using appropriate tools, and ensure clean setup, measurement, and statistical rigor.Own and improve session → lead CVR across high-intent pages (demo, product pages, core content).AI, Automation & ToolingLeverage AI tools (including LLMs, automation platforms, or Claude) to accelerate keyword research, ad copy ideation, QA, reporting, and reduce manual ops overhead.Use automation to improve the efficiency and quality of campaign execution, analysis, and experiment design.Cross-Functional Collaboration & CommunicationPartner with Product Marketing, Content, Brand, RevOps, and Sales to ensure lead quality, routing, and follow-up processes support performance goals.Turn performance and experiment results into clear, concise recommendations for the marketing team, cross functional partners, and leadership.Must-Haves3–5 years B2B growth/performance marketing experience with deep SEM ownership.Hands‑on management of Google Ads and Microsoft Ads. Experience with Capterra is nice to have.Strong command of CPL, CVR, CAC, and pipeline, and how they connect across the funnel.Proven CRO impact:



demonstrated wins improving conversion across PPC and website.Meaningful experience designing, running, and interpreting experiments.Highly data-driven; advanced comfort in ad platforms and analytics tools (GA, BI, CRM reporting).Experience in B2B SaaS or complex, high‑ACV sales cycles.Familiarity with marketing automation and CRM (HubSpot, Salesforce) for closed-loop reporting.CompensationRaleigh Hub: $100,000.00 - $120,000.00 base + annual bonus opportunityToronto Hub: 85,000.00 - 100,000.00 CAD base + annual bonus opportunityWhat we offerGenerous equity grant, become an owner in our company!A comprehensive benefits packageFlexible PTO and hybrid work schedulesOne-time work-from-home allowanceHubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office daysCompany events and team-building activities, both in-person and virtualFast-paced, collaborative, and dynamic work environmentOpportunities for growth and career advancementChance to work with cutting-edge technology and innovative solutionsThe chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customersBuildOps is an equal prospect employer. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law.BuildOps will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act pursuant to applicable local and state laws.#J-18808-Ljbffr

📌 Growth Marketing Manager, Sem - $100,000 - $120,000 A Year (Winnipeg)
🏢 BuildOps
📍 Winnipeg