As the Regional Marketing Lead, Americas you will take ownership of activating and driving Sokin’s presence within the region. Reporting directly to the Director of Regional Marketing based in London, you will collaborate closely with the global marketing team and in-house experts to develop and execute go-to-market (GTM) strategies tailored for the region. This is a key leadership role where you will spearhead marketing campaigns, build local partnerships, and establish Sokin as a trusted fintech leader in the region. About Us Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is straightforward:we’resimplifying globalbusiness sobusinesses thrive wherever they choose to grow. We deliver services across: Global payments and receivables Foreign Exchange (FX) Treasury management Finance reconciliations We are rapidly expanding, with an established presence acrossEMEA, APAC, and North America.
Backed by strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries including sports and entertainment,logistics, travel, and technology. As we continue to scale,we’rebuilding a team of exceptional people who share our ambition to transform the future of global payments. Key Responsibilities: 1. Regional Activation & Strategy: Develop and implement a comprehensive marketing strategy to increase brand awareness and drive adoption of Sokin’s solutions in the region. Localise global marketing campaigns to ensure they resonate with the audience in the region. Identify market opportunities and customer segments to optimise growth and engagement. Manage and execute event marketing tactics across hosted, online and in-person events and conferences. 2. GTM Execution &