Marketing and Demand Generation Lead, Canada Employment Type: Full Time, Initial six-month contract.About Platuni Platuni is a property management and resident experience platform for property managers and operators. The platform brings together key workflows across listings, applications, leasing, payments, maintenance, communications, reporting, and resident coordination.Our focus is helping operators reduce manual work, improve visibility, strengthen the resident experience, and manage more of the rental journey and portfolio operations in one place.The opportunity We are hiring a Marketing and Demand Generation Lead to lead Platuni’s marketing across Canada and the United States.This is not a strategy only or advisory role. We are looking for a hands‑on marketing leader who can develop the plan, execute campaigns, measure results, and build the systems that will support Platuni’s growth.You will lead our go to market marketing strategy, demand generation, webinars, newsletters, paid campaigns, content, brand development, lead nurturing, conversion improvement, and sales enablement. You will work directly with Platuni’s founders, business development leads, product team, designer, and content support.The role is designed for someone who can turn customer insights into strong positioning, campaigns, qualified pipeline, and measurable commercial results. You will have meaningful influence over how Platuni enters current markets, communicates its value, earns industry trust,



and converts attention into customers.What you will do Build and own the marketing plan for Canada and the United States.Refine Platuni’s positioning, messaging, ideal customer profiles, buyer personas, and market specific value propositions.Develop campaigns for property managers, multifamily operators, student housing providers, affordable housing organizations, strata and condominium managers, brokerages, and rental housing associations.Build and manage a webinar program, including topics, speakers, registration pages, promotion, presentation materials, live delivery, follow up, and conversion tracking.Create and manage newsletters that educate prospects, nurture relationships, share product developments, and move qualified leads toward conversations with the sales team.Plan and execute demand generation campaigns across Linked In, Google, email, retargeting, partnerships, events, and relevant industry channels.Develop landing pages, lead resources, email sequences, campaign offers, calls to action, and conversion journeys.Build Platuni’s brand through useful industry content, founder thought leadership, customer stories, market insights, partnerships, and media opportunities.Turn webinars, interviews, customer conversations, and product insights into articles, social content, email campaigns, short videos, guides, and sales materials.Support the business development leads with presentations, case studies, proposals, comparison materials, follow up resources, and

📌 Marketing And Demand Generation Lead, Canada (Winnipeg)
🏢 Platuni
📍 Winnipeg