About WPP MediaWPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.About WPP MediaWPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.Com.Role Summary and ImpactIn this role you will be responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position work closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.Your ImpactDay-to-day responsibility involving the planning and execution of digital media campaignsPresent media plan recommendation and POV's to clientOversee campaign management from initial campaign briefing through to post campaign reporting and analysisDecision making on campaign optimization and strategic changesEnsure media plans deliver on client objectives, are strategic and meet efficiency goalsAssist with tracking media expenditures to ensure agency and client budget complianceMaintain client contact/Manage client requests – i.E. plan changes, budget changes,



provide marketplace informationWorking closely with SR. Planner/Buyer and Client Business LeadWorking collaboratively with performance teams (Programmatic, Social, and Search teams).Skills And ExperienceYour QualificationsMinimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agencyUniversity or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experienceExperience working with a range of clients in a digital environmentDemonstrates understanding of media basics and concepts:knowledge of different buying methods such as CPM, CPC, CPE, CPAUnderstanding of multiple digital media channels (display, mobile, video, paid search, paid social)Proficient with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.)Proficient with Microsoft Office SuiteSolid experience with DFA Digital campaign set-up, trafficking and tagging processesSolid experience with and understanding of reporting tools (DFA, Omniture, Webtrends, Google analytics)About YouDemonstrates accuracy and attention to detailAbility to communicate concisely and clearly both orally and in writingSelf-starter who demonstrates initiativeAbility to manage multiple projectsAbility to delegate and oversee Assistant workloadTeam player who can step in and help drive strategy against a landscape that is in constant changeThrives in fast paced environmentLife at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal chance employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.While we appreciate all applications received, only those candidates selected for an interview will be contacted.The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.$45,000 - $95,000 CADPlease read our Privacy Notice for more information on how we process the information you provide.

📌 Senior Media Planner (Toronto)
🏢 WPP Media
📍 Toronto