Elevate client campaigns with actionable insights as a Senior Media Effectiveness Analyst at Dentsu Media in Toronto. Utilize data analysis to drive impactful business decisions and optimization.
This full time role focuses on measuring and evaluating media performance across digital platforms. You'll work closely with media, analytics, and client teams to leverage statistical techniques and reporting tools. Your expertise will help develop KPIs, measurement plans, and facilitate data-driven decision-making.
Key Responsibilities:
• Lead performance reporting across platforms like Google Ads and TikTok
• Analyze and translate media performance into actionable recommendations
• Support the development of KPI frameworks and reporting strategies




• Conduct media effectiveness analyses using statistical methods
• Monitor market trends to inform strategic recommendations
Requirements:
• Bachelor’s degree in a quantitative field
• 3-5+ years in marketing or media analytics
• Strong SQL skills for data management
• Familiarity with cloud-based data environments
• Excellent communication skills for data translation
Make a significant impact on client campaigns with your analytical skills and passion for media effectiveness.
#J-18808-Ljbffr

📌 Senior Media Effectiveness Analyst at Dentsu (Toronto)
🏢 Dentsu International Americas
📍 Toronto