NOW HIRING: Digital Marketing & Social Media ManagerDigital Marketing & Social Media Manager Job DescriptionThe Western Standard is looking for a driven, curious, and fast-working Digital Marketing & Social Media Manager to join our growing newsroom.The Western Standard is seeking a highly driven and creative Digital Marketing & Social Media Manager to join our team in Calgary. This role is ideal for someone who understands the digital landscape, knows how to grow audiences online, and can build campaigns that convert readers into subscribers and donors.The ideal candidate is experienced, proactive, and results-oriented. You'll be responsible for owning our digital presence—from managing social media and email campaigns to coordinating digital fundraising and marketing initiatives.ResponsibilitiesManaging and growing all social media accounts (X, Facebook, Instagram, LinkedIn)Creating and scheduling content, monitoring performance, and optimizing for growth and engagementRunning and reporting on paid social campaigns to drive traffic, subscriptions, and fundraisingWriting marketing emails for newsletter promotion, subscription campaigns, and fundraising pushesManaging MailerLite email campaigns from concept to send,



including list segmentation and performance analysisLeading digital campaigns to promote editorial content, subscriber offers, and donation drivesImplementing SEO strategies in collaboration with editorial and technical staffSupporting the planning and promotion of in-person fundraising eventsBrainstorming and executing campaign ideas to drive brand growth, readership, and revenueAssist with content management system (CMS) tasks.Are focused on outcomes and constantly look for ways to improve campaign performanceHave experience with X, Facebook, Instagram, and LinkedIn—both organic and paidAre proficient with MailerLite or similar email marketing platformsAre a strong writer who can craft copy that converts across multiple channelsAre organized, independent, and comfortable working in a rapid-paced news environmentAre familiar with the Western Standard brand and understand what we bring to the broader Canadian media landscapeSupport the mission of building an independent Western Canadian media outletThis is a full-time, in-office position based in Calgary.

📌 Now Hiring: Digital Marketing & Social Media Manager (Calgary)
🏢 Western Standard
📍 Calgary