What the Role Does:Turn high-impact product ideas into experiences that drive conversions, retention, and revenue.As a Product Optimization Specialist, you will lead the planning, validation, coordination, and delivery of projects that improve the experience for both prospective and existing LawDepot customers. You will move promising ideas from discovery through launch, while contributing to an experimentation-focused product environment where decisions are informed by customer insights and data.Working closely with Product Management, Design, Research, Analytics, Content, Legal, and Development teams, you will manage projects that strengthen trust, improve product and value messaging, enhance onboarding, reduce cancellations, and encourage customers to return. This role combines cross-functional project delivery with hands-on website improvements and experimentation.This is a full time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.What You'll Do:Lead multiple projects that improve the customer experience for new and existing LawDepot users, from initial discovery and planning through coordination and launchTranslate business opportunities and customer insights into clear project plans, requirements, timelines, and deliverablesOrganize cross-functional projects involving Product, Design, Research, Analytics, Content, Legal, and Development teamsSupport conversion and retention initiatives across the customer journey, including acquisition, onboarding, activation, cancellation prevention, and win-back experiencesCoordinate developer handoffs, dependencies, reviews, approvals, sprint activities, and launch readinessBuild and update website layouts, templates, and content experiences through our content management systems (CMS)Apply conversion rate optimization and experimentation principles to support A/B tests and iterative product improvementsWork with analytics platforms and Analysts to monitor performance, interpret experiment results, and translate findings into actionable next stepsMaintain project backlogs, ensuring initiatives are clearly scoped, documented, and ready for executionPrepare clear project updates, specifications, documentation, and post-launch learnings for stakeholdersIdentify edge cases, dependencies, and potential downstream impacts to support high-quality project deliveryUse AI tools to accelerate project planning, competitor and market research, prioritization,



and ideationCreate early wireframes, mockups, or prototypes to help communicate product concepts and accelerate alignmentReview and identify usability, content, formatting, or functional issues before releaseContribute to a rapid experimentation culture by identifying opportunities for continuous improvement and supporting the development of new hypotheses and test ideasWhat You Bring:The EssentialsPost-secondary education in Digital Media, Marketing, Web Development, Business, Project Management, Communications, or a related fieldExperience in digital project coordination, conversion optimization, product operations, web production, or website managementStrong written and verbal communication skills, including the ability to create clear requirements, specifications, project updates, and documentation for technical and non-technical audiencesDemonstrated ability to independently plan, organize, coordinate, and execute multiple projects from discovery through launchStrong project management and prioritization skills, including experience managing timelines, dependencies, reviews, approvals, and cross-functional stakeholdersExceptional attention to detail, with the ability to consider both immediate requirements and broader customer or business impactsProven ability to collaborate effectively with multidisciplinary teams such as Product, Design, Research, Analytics, Content, Legal, and DevelopmentExperience using analytics and business intelligence platforms (ex. Google Analytics, Power BI) to monitor performance and identify opportunities for improvementUnderstanding of conversion rate optimization, A/B testing, web experimentation, and data-informed decision-makingTechnical aptitude and comfort working with development teams, sprint-based workflows, QA testing, developer handoffs, and basic website troubleshootingStrong learning agility, curiosity, and initiative, with the ability to quickly adopt new tools, processes,



and methodologiesA self-directed approach to work with a demonstrated ability to move projects forward while balancing quality, speed, and stakeholder needsAbility to utilize AI tools to improve productivity, research, planning, and decision-makingThe Nice to Haves (Great if you have it and we'll help you learn if you don't)Ability to use CMS platforms to implement website changesWorking knowledge of HTML and CSS, with the ability to make minor layout or styling adjustmentsFamiliarity with UI/UX principles and the ability to review designs and provide thoughtful feedbackExperience using Figma or similar design and prototyping toolsExperience in a rapid experimentation or continuous optimization environmentWhy You Should Join the LawDepot Team:Excellent total compensation packageComprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending AccountGreat work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)Three weeks paid vacation, plus bonus personal daysContinuous learning opportunities, including LinkedIn Learning subscriptions and training budgetsCompany share planFree catered lunches for the entire officeMonthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growthPersonal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)Free and easily accessible parkingSouthgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes awayHybrid working arrangements for that balance between getting work done at home and engaging with others in the officeWho We Are:Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence. Apply today and become a part of our exciting journey!

📌 Product Optimization Specialist (Edmonton)
🏢 LawDepot
📍 Edmonton